Interviews, insight & analysis on digital media & marketing


The value of pushback

When it comes to Public Relations (PR), managing expectations is a big part of the job. Sometimes, part of managing those expectations means having to push back on a client’s requests. And there’s huge value in working with an agency that isn’t afraid to do so. This isn’t limited to within the realm of communications, any teams that work together may have to push back every once in a while.