ABCS Insights, an ad effectiveness analytics company, has announced its selection as the primary measurement partner for Screenverse, the largest network of digital out-of-home (DOOH) inventory in the world. ABCS will enhance the attribution and performance measurement of Screenverse’s digital out-of-home (DOOH) advertising campaigns. As part of the partnership, ABCS Insights will provide full-funnel campaign validation and optimization relating to brand, consideration, and sales lift. It will also report iROAS. To deliver these insights, ABCS leverages industry-leading deterministic datasets. This privacy-safe location data will enable precise visibility into which consumers are exposed to Screenverse’s out-of-home placements – establishing a verifiable connection between ad exposure and downstream effects.
Twilio (NYSE: TWLO), the customer engagement platform that drives real-time, personalized experiences for brands, has announced the general availability of Rich Communication Services (RCS) messaging globally. Twilio’s RCS enables brands to send branded, verified messages with rich interactive features— marking the biggest leap in business messaging since SMS. Following the public beta launch last year, RCS is now available to all 349k+ active customer accounts through Twilio’s Programmable Messaging and Verify APIs. Existing customers are able to upgrade with no code changes and new customers can implement both SMS and RCS through a single integration via the Twilio platform.
Supertab, a pioneer of microtransaction-driven revenue models for publishers, GenAI and creators, has announced a strategic partnership with the Local Media Consortium (LMC), an alliance of more than 150 media companies and 5,000 news outlets across the United States, Canada and Puerto Rico. Supertab provides LMC members with a pay-as-you-go microtransaction platform with a clean path to subscriptions. Supertab not only gives publishers flexible ways to turn casual visitors into paying users, but is also proven to increase advertising revenue on sites, driving engagement that ultimately complements subscriptions. Media outlets and content creators across the U.S. face mounting monetization challenges. Journalists and publishers are watching their work being scrapped and repurposed by AI systems, in many cases without compensation, while audiences are showing signs of subscription fatigue. This new partnership extends Supertab’s suite of customer acquisition and retention tools across the LMC network, giving publishers additional ways to generate revenue from the 98% of readers who do not subscribe. By creating low-friction purchasing options, the collaboration offers a much-needed solution to one of the industry’s most pressing challenges.
One year since the introduction of the European Union’s AI Act, new research from SAP Emarsys shows that more than a third (37%) of UK marketers have dramatically changed their approach to AI. Designed to ensure safe and transparent AI, the EU AI Act has increased scrutiny around data use and governance. Nearly half of UK marketers (44%) say their use of AI has become more ethical, 46% report a better understanding of AI ethics, and 48% claim full compliance with the AI Act. While the Act has brought much-needed clarity, it has also sparked debate across Europe. In fast-moving sectors like retail and marketing, some fear that rigid or overly complex frameworks could slow innovation. More than a quarter (28%) of marketers worry the AI Act may restrict creative experimentation.
Amagi, a cloud-based SaaS technology solutions provider for broadcast and streaming TV, has announced the release of its 15th Global FAST Report, offering insights into the Free Ad-supported Streaming TV (FAST) ecosystem and how it is influencing media consumption. The report intends to highlight the growing importance of live programming—especially sports content—in fueling audience engagement across FAST platforms. According to the Amagi data, in Q1 2025, 84% of live events (managed by Amagi in Q1 2025) were classified as sports, emphasizing why content providers are investing in live programming that caters to real-time, event-driven experiences for viewers.
Napster (formerly Infinite Reality), the innovation company powering the next generation of digital media and ecommerce, has announced a partnership with Turkish football heavyweight Fenerbahçe to launch a 3D, AI-powered virtual store – available exclusively through Fenerium, the official retail platform of the club. Following the recent debut of SL Benfica’s immersive store, today’s milestone further solidifies Napster’s position as the leading provider of immersive experiences.Research shows that 90% of Gen Z identify as gamers and 82% of sports fans use mobile devices for content while watching events, suggesting that gamified, interactive experiences are table stakes for young, digitally-native consumers. Fenerbahçe’s virtual store is meeting the moment, offering fans a spatial game-like environment to interact with 3D models of products along with an embodied AI shopping companion that engages in multi-language conversations via real-time video chat.
MX and UniLED have partnered to roll out independent verification across all of MX’s digital out-of-home (DOOH) ad campaigns in the US. The decision to collaborate with UniLED aligns with MX’s strategic approach of, and commitment to, leveraging the very best and latest data, and technology that ensures accuracy and drives efficiency. This partnership gives its clients confidence that their DOOH campaigns are delivered as intended, strengthening trust in the medium and supporting its continued growth. UniLED’s award-winning UniLIVE platform is designed to streamline creative delivery, independently verify campaign performance, and optimise DOOH campaigns through rich data insights. Added to this, UniLIVE will provide MX with actionable insights and key learnings to enable vital in-flight optimisation possible.
Hyland, the pioneer of the Content Innovation Cloud™, has announced that it is expanding the company’s long-standing technology collaboration with Amazon Web Services (AWS) with the signing of a strategic collaboration agreement (SCA). This SCA with AWS marks a significant milestone in the evolution of the Content Innovation Cloud, accelerating go-to-market, enabling deeper integration with cloud-native services and driving delivery of intelligent data management solutions. It is another step in validating Content Innovation Cloud as a leading platform for organisations seeking to modernise how they manage, analyse, and automate both unstructured and structured data at scale.
