Brand Metrics launches Connected TV measurement tool
Brand Metrics has launched Predictive+, a measurement tool designed to estimate brand lift for Connected TV (CTV) campaigns where traditional survey sample sizes are insufficient.
The product combines campaign survey data with predictive modelling based on historical measurement data to report metrics including awareness, consideration and purchase intent. The launch follows a validation programme with Visoon, which tested the system across streaming services including Paramount+, Pluto TV and MTV.
AudienceProject adds Pinterest integration
AudienceProject has introduced a direct integration with Pinterest, allowing advertisers in the UK and Germany to measure the reach and audience profile of Pinterest campaigns through its cross-media measurement platform.
The integration enables advertisers to compare Pinterest performance alongside other digital channels including social media, online video, connected TV and the open web. Additional European markets are expected to follow.
Coca-Cola partners with Special Olympics GB
Special Olympics Great Britain has named The Coca-Cola Company as headline partner for its 2026 National Summer Games.
The partnership includes a national campaign featuring athletes with intellectual disabilities, volunteer support from Coca-Cola and Coca-Cola Europacific Partners, and continued fundraising through Co-op’s Meals That Matter promotion. The National Summer Games will take place in Birmingham and at venues across England, Scotland and Wales in August.
HBO Max expands contextual advertising
HBO Max will roll out its contextual advertising product, Moments, across international markets including the UK, France, Germany, Italy, Spain, the Netherlands, the Nordics, Brazil and Mexico by the end of 2026.
Powered by KERV.ai, the system enables advertisers to place campaigns alongside content themes such as cooking, fashion, fitness and travel using contextual rather than personal data.
tvScientific by Pinterest introduces AI creative tool
tvScientific by Pinterest has launched Creative Advisor, an AI-powered tool that evaluates connected TV advertising creative before and during campaigns.
The platform analyses elements including branding, messaging, audio and calls to action before assigning a predictive effectiveness score and recommending creative changes intended to improve campaign performance.
Azerion launches self-service advertising platform
Azerion has introduced a self-service advertising platform aimed at small and medium-sized businesses across Europe.
The platform provides access to digital display, connected TV, audio, gaming and digital out-of-home inventory, alongside AI-assisted advert creation, campaign setup tools and integrated payment processing through Stripe.
The Letterbox Consultancy partners with Herdify
The Letterbox Consultancy has partnered with Herdify to add word-of-mouth data to its door-drop planning tools. The aim is to help brands and charities target areas where conversation about a brand is already strongest, rather than relying only on demographic data.
Herdify’s mapping of offline brand conversation will be built into The Letterbox Consultancy’s existing planning process. The companies said the integration will let clients use the data without changing their current workflow.
Visualsoft finds trust gap in AI shopping
Visualsoft says consumer adoption of AI shopping assistants is lagging behind industry investment. In its research, 33% of consumers said they are open to using AI shopping assistants, while trust and data concerns remain a major barrier.
The research suggests younger shoppers are more open to the technology than older age groups. It also found that confidence in retail is closely tied to basics such as consistent pricing, smooth checkout and easy returns.
Cosmo5 launches Amazon AI shopping tool
Cosmo5 has launched Agentic Retail Radar, a tool designed to help brands understand how their products appear in Amazon’s AI-powered shopping results. The system uses analytics and a GEO methodology to track visibility, recommendation quality and sentiment.
The launch reflects a wider shift toward AI-assisted product discovery and recommendation in ecommerce. Cosmo5 says the tool is intended to help brands identify gaps in how they are surfaced by AI shopping assistants.
Optimizely adds AI personalisation
Optimizely has introduced a new personalisation feature in its Opal platform that is designed to create tailored digital experiences at scale. The tool uses AI agents to build and maintain microsites and other content for different audiences.
The company says the system is meant to help teams move beyond broad audience buckets and deliver more specific experiences based on customer context and intent.
Mediaocean report tracks AI adoption
Mediaocean’s latest market report says marketers are moving from AI experimentation to practical use in media, creative and measurement workflows. The report found AI remains the top trend marketers are watching, but more teams are focusing on implementation than on hype.
It also notes that use of AI for data analysis, creative development and personalisation has increased, while confidence in AI’s impact on workflows is becoming more measured.
TripleLift study highlights curation issues
TripleLift’s global study found that almost all buyers see deal curation as important, but far fewer think their current execution is effective. The report points to confusion over what curation means, lack of fee transparency and weak deal performance as key problems
The findings also suggest buyers want better alignment between inventory quality, creative and media decision-making. TripleLift says clearer operational control is becoming more important as programmatic buying becomes more automated.
Publishers back collective AI licence
Publishers Licensing Services says more than 250 UK publishers have opted into its collective AI licensing scheme. The scheme is intended to give publishers a way to licence their content for AI use under agreed terms.
The move comes as the publishing sector debates how to balance AI development with copyright and compensation for content owners.
Lippincott studies CMO pressure
Lippincott’s research says many CMOs feel pressure to deliver short-term results at the expense of longer-term brand building. The study found limited influence, bureaucracy and weak organisational autonomy are making it harder for marketing leaders to shape strategy.
It also says AI investment is rising faster than the supporting data and content infrastructure many companies need. Lippincott argues that this creates tension between immediate performance goals and sustainable growth.
Koddi integrates with Search Ads 360
Koddi has announced an integration with Search Ads 360 that lets advertisers manage commerce media campaigns alongside paid search and shopping activity. The company says the setup will unify reporting and make it easier to connect ad spend with purchase outcomes.
The integration is designed to give retailers access to more demand while helping advertisers measure results in one place.
Wimbledon Experience returns to Battersea
The Wimbledon Experience will return to Battersea Power Station for the Championships, with live screenings and a fan village open throughout Wimbledon fortnight. The event is being delivered with Ocean Outdoor and will include partner activations and merchandise.
The viewing zone is free to visit and aims to draw families and tennis fans to the riverside site during the tournament.
Snowflake and Unlimitail expand retail media
Snowflake says Unlimitail will use its Data Clean Rooms to build a retail media data hub that supports privacy-preserving audience activation and measurement. The setup is intended to let retailers and brands collaborate without moving raw customer data out of the retailer environment.
The companies say the model is designed to improve closed-loop measurement and help prove whether campaigns drive purchases, not just clicks.
Mediaocean launches NIVO AI
Mediaocean has launched NIVO AI, a platform built to automate campaign workflows across planning, delivery, measurement and optimisation. The company says pilot tests showed large time savings versus manual campaign setup.
The system, developed in association with Innovid, combines agents and orchestration tools to help teams move from brief to live campaign more quickly and with less manual work.
