Magnite launches agentic campaign with Amnet France
Magnite has launched its first agentic campaign in EMEA in collaboration with Amnet France.
Using natural-language prompts, Amnet used Magnite’s buyer agent to build and activate a video campaign through ClearLine for an automotive manufacturer. Magnite Orchestration enabled the buyer agent to communicate with its seller agent to identify and activate relevant premium connected TV (CTV) inventory.
The campaign reportedly reduced setup time by approximately 70% and achieved a 95% video view-through rate. The agent also identified inventory and optimisation opportunities that might not have been found through a manual workflow.
Taboola partners with Goal.com on content discovery
Taboola has renewed its partnership with Goal.com, with the football publisher adopting Taboola Feed and Taboola Header Bidding.
Taboola Feed will provide personalised, multi-format content recommendations, while Header Bidding will be used to support monetisation of display advertising inventory.
Goal.com, which publishes news, live scores, video and editorial content in 19 languages, receives more than 125 million visits a month. The renewed agreement with parent company Footballco extends the existing relationship, which began in 2023, through December 2028. Taboola products are also used across four other Footballco websites.
Optimizely introduces AI models built for marketing
Optimizely has introduced a family of post-trained AI models designed for marketing tasks, alongside an open-source benchmark for evaluating AI performance in the sector.
The models are designed for specific marketing applications rather than the broader range of tasks handled by general-purpose large language models. Optimizely said early testing showed up to 10 times greater cost efficiency compared with state-of-the-art LLMs.
The company has also launched Mark-Bench, which evaluates models against 285 tasks spanning 15 marketing functions and more than 6,000 criteria. Optimizely said its Agent Platform achieved a 67% all-pass rate in Mark-Bench testing, compared with 60% for Claude Code, at half the cost.
The models use data from Optimizely’s Mark-IQ data layer, including an organisation’s experimentation history and web analytics. They are due to become available to all Agent Platform customers.
Research highlights limited awareness of OOH’s public benefits
New polling commissioned by Outsmart has found that 67% of UK adults are unaware of public infrastructure and services funded or supported by outdoor advertising.
Only 20% of respondents knew that outdoor advertising contributes to public infrastructure funding. Awareness was 21% for bus shelters, 13% for public Wi-Fi and phone services, and 10% for public defibrillators.
The research found that attitudes changed after respondents were informed about the reinvestment of outdoor advertising revenues. Some 64% said they would be more supportive of the medium, while 60% agreed that outdoor advertising provides a valuable public service.
The online poll was conducted among 2,067 UK adults between 29 and 30 July 2026.
Acxiom integrates audience data with HAWK
Acxiom has integrated its audience intelligence with HAWK, the omnichannel demand-side platform operated by Azerion.
The integration allows advertisers to access Acxiom audiences within HAWK and use the data across channels including audio, digital out-of-home, gaming, connected TV, display and mobile.
The agreement expands Acxiom’s network of activation partners, while HAWK users can combine Acxiom’s third-party audience data with its planning, optimisation and activation capabilities.
Veridooh launches OOH industry padel tournament
Veridooh has launched the Veridooh Padel Cup, an annual tournament for the out-of-home advertising industry.
The inaugural event will take place in London on 30 September, with subsequent editions planned for London, New York and Sydney. Participating organisations include brands such as Lloyds Banking Group, Just Eat and Mondelez International, alongside ISBA, WPP Media, Publicis, Alight Media, Arena Media, Azerion, BackLite UK, MiQ, the7stars and Vistar Media.
The London event will be held at the Padel Social Club in Earl’s Court. Veridooh said the tournament is intended to provide an opportunity for brands, agencies and media owners to meet and network.
Twitch reports 8.6bn hours of gaming watched in 2026
Twitch has reported more than 8.6 billion hours of gaming content watched globally between 1 January and 1 September 2026.
In the UK, League of Legends was the most-watched game, generating 13 million hours, followed by Fortnite with 12 million and Minecraft with 11 million.
Gaming content featuring Drops generated 1.6 billion hours watched globally, up 46% year on year. Twitch hosted more than 7,500 Drops campaigns, while the number of users participating in and claiming Drops increased by 15% to 40 million.
Indie gaming content also grew, with hours watched on channels tagged for indie games increasing by 51% year on year to more than 348 million hours.
Klaviyo expands access to its platform through AI tools
Klaviyo has announced a series of updates to its CRM platform, including access through external AI systems, SQL functionality and new personalisation capabilities.
The company has made more than 260 MCP tools and capabilities and more than 490 APIs accessible through AI systems including Claude and ChatGPT. This allows marketers and agents to access and act on Klaviyo data without using its own interface.
Klaviyo is also introducing SQL within its Data Platform, allowing marketers to ask questions in plain language and receive answers generated from their own data. The functionality is initially available as a preview through Composer and MCP.
The company has also renamed Marketing Analytics as Personalisation and introduced specialised models for decisions around audiences, content, timing and channels. Its Customer Agent now supports more than 100 languages, while voice functionality is planned as a future channel.
A8 Media launches DOOH planning and insights platform
A8 Media has launched Signal, a digital out-of-home planning and campaign insights platform designed to combine audience, location and performance data.
The platform enables A8’s planning team to identify locations and screens relevant to particular audiences and campaign objectives. Data sources can include first-party customer information, search data, previous campaign performance and mobile movement data.
Signal also brings campaign performance, audience and measurement information together to assess reach and impact. Optional AI tools are available within the platform.
A8 Media was founded by Chris Childs and Amin Rahman. Both previously worked at Hawk, the omnichannel DSP subsequently acquired by Azerion.
Sky Sports combines Piccadilly Lights campaign with creator content
Sky Sports has extended its promotion of the domestic football season through a Piccadilly Lights 3D DeepScreen campaign combined with creator content.
The campaign was produced through Ocean Creator, a collaboration between Ocean Outdoor and Creator by Infinitum. Creators Laura Kirk-Francis, Manny Brown, John Farnworth and Fuad Abdul-Aziz are producing content interacting with the Piccadilly Lights installation for distribution across Instagram, TikTok and YouTube Shorts.
The eight pieces of creator content are designed to extend the reach of the OOH campaign across social platforms. The wider OOH activity is running across Ocean screens in 11 cities.
