LG Ad Solutions, a global provider of Connected TV (CTV) advertising technology, has announced Agentiv, an artificial intelligence (AI) platform developed to support the company’s suite of internal and external agents that enhance operational and data-driven efficiencies. Agentiv is part of LG Ad Solutions’ broader efforts to incorporate AI tools into its advertising technology framework to improve workflow automation, collaboration, and data accessibility. Currently, more than 20 intelligent agents operate within Agentiv, supporting various operational workflows. Internal applications include a media planning agent that produces feasibility reports based on campaign inputs and a creative review agent that assists in managing ad approval processes. LG Ad Solutions intends to begin limited beta testing of Agentiv with select advertisers. The initial phase will include a data collaboration agent that enables participating brands to combine their customer data with LG Ad Solutions’ insights in a privacy-compliant environment designed to inform audience identification and campaign evaluation.
Ocean Outdoor has been appointed official outdoor media partner to GB Snowsport in a 12 month deal which will see elite ski and snowboarding action broadcast across Ocean’s UK network. The announcement marked 100 days to the start of the Winter Olympics in Milano-Cortina which open on 26th February 2026, along with a full calendar of World Cup action which started last week in Soelden. The collaboration builds on the success of Ocean’s existing sports partnerships which includes Team GB, ParalympicsGB, Special Olympics GB, Access Sport and UK Deaf Sport which competes in the Deaflympics 2025 opening in Japan on 15th November.
Brand lift measurement tech company Brand Metrics has deepened its partnership with DPG Media Advertising to embed brand lift measurement into DPG Media’s self-serve buying platform, Ad Manager. This allows brands to measure the positive impact that advertising activity has on a range of outcomes including awareness, consideration, preference and action intent using Brand Metrics measurement technology. Marketeers can now measure impact across these metrics for free on all campaigns with a budget of €10.000 or more. Brand Metrics technology powers Brandfacts measurement in DPG Media’s Ad Manager, giving advertisers a reliable way to measure media impact. It helps buyers clearly understand the value media delivers, especially when understanding what works has become more challenging.
PartnerBridge, a partner discovery and activation platform, has announced its official launch in the UK, following a successful beta programme of its initial RelateIQ product. Founded by SaaS industry veteran Jon Mead, PartnerBridge is redefining how startups and early-stage growth companies build and scale partnerships. Designed to level the playing field for smaller to mid-sized businesses, PartnerBridge delivers the data, frameworks, and tools that partnership programmes have historically lacked, removing barriers to effective partner-led growth. This year, partnerships are predicted to account for 70% of global B2B revenue according to Forrester. Similarly, companies with strong partner ecosystems can expect growth at a rate of 2x faster than those relying solely on direct sales.
With three months to go until the Opening Ceremony of the Milano Cortina 2026 Olympic Winter Games, Global, the Media & Entertainment group, has been named Team GB’s Official Audio & Outdoor Partner, leading up to and including the Los Angeles 2028 Olympic Games. Expanding on Global’s role as the Official Audio Partner for Team GB at Paris 2024, this new partnership now brings together the full power of Global’s award-winning audio and video platforms with its outdoor portfolio. The three-year agreement will see the Games brought to life on-air, online, and on billboards across the country. This expanded partnership comes as Global launches Sport by Global, a branded entertainment division dedicated to sport, delivering world-class fan and brand experiences.
Creator Economy experts Kaya Yurieff and Jasmine Enberg announced the official launch of Scalable, a first-of-its-kind media company built to help the business world make sense of the Creator Economy – what’s happening, why it matters, and where it’s headed. Created in partnership with The Lighthouse, Scalable delivers sharp, digestible analysis through its newsletter, podcast, research reports, and annual event. Designed for marketers, founders, investors, Creators, and operators navigating this fast-moving industry, each platform goes beyond the headlines to offer clear, actionable insight into the business of Creators.
Amazon Ads has announced an integration giving advertisers access to Premier Sports’ streaming ad inventory across the Premier Sports app and Prime Video channel through Amazon DSP. The new collaboration, which comes ahead of a packed schedule of events, brings together Premier Sports’ passionate sports viewers with Amazon’s advertising solutions and trillions of shopping, streaming, and browsing signals, enabling advertisers to programmatically reach relevant audiences in the UK at scale. The integration enables brands to reach audiences across Premier Sports’ extensive portfolio, which includes LALIGA, Scottish Premiership, Scottish Cup and Premier Sports Cup, Coppa Italia, Investec Champions Cup, URC, ice hockey and motorsport coverage. Advertisers will have exclusive access to programmatic streaming ads inventory through the Amazon DSP for the Premier Sports streaming service on Prime Video, and Premier Sports app on smart TVs, mobile, tablet, desktop, and connected devices for live events, on-demand and highlights packages. Separate Premier Sports streaming inventory is also available via STV Player.
Yext, the brand visibility platform, has unveiled new research revealing the death of the “one-stop search” era with consumers blending AI, social media and reviews to make purchase decisions. According to Yext’s new study, only 8% of consumers trust the first place they search, signalling a seismic shift in how people discover, evaluate and buy online. Brits are Europe’s biggest Social Proof Seekers. Over half turn to social platforms, influencers, and online reviews on Reddit or TikTok before buying. 1 in 5 now start their search with an AI tool, while nearly 60% have used voice search recently.The average consumer hops between search engines, AI, and social sources before deciding what (and where) to buy.
Media pioneer and entrepreneur Steven Bartlett today announced his company Steven.com – the company that owns his creator media assets and creator ventures – has closed a major eight-figure investment, at a $425 million valuation, led by renowned investors Slow Ventures and Apeiron Investment Group. This is believed to be Europe’s biggest ever creator holding company fundraising round. Bartlett has secured investment from some of the world’s most forward-thinking investors and founders. This new funding will accelerate Bartlett’s mission to empower creator media companies and creator ventures to scale globally and develop world-class creator IP and creator commerce eco-systems. The investment also enables Bartlett and his company – incorporating established divisions FlightStory, FlightCast and FlightFund – to maintain full independence, with Bartlett holding majority ownership of more than 90%.
Fraud is rising across every corner of online retail, with merchants increasingly struggling to understand, measure, and contain new forms of abuse, according to new research from e-commerce fraud prevention platform Ravelin. According to Ravelin’s Global Fraud Trends in Online Retail report, three in four retailers (76%) have seen fraud increase in the past year, with one in six (16%) reporting a significant rise. The report finds that fraud is costing online retailers an average of $11 million a year. Ravelin finds that customer fraud, including refund abuse, false chargebacks and promo manipulation, has overtaken fraud committed by criminals. 32% of retailers polled agree consumers are their biggest threat, compared with 30% pointing to criminals. 38% of retailers agree both customers and criminals present an equal threat. The trend is particularly acute among clothing, accessories, and beauty retailers.
