Ocado Ads has partnered with Epsilon, a leader in technology, data and services, to develop a retail media solution powered by COREid – Epsilon’s industry-leading identity resolution platform. This people-based approach allows brands to connect with real individuals, not proxies, across a wide range of offsite environments, including TV. It marks a major step forward in Ocado Ads’ vision to build a media platform grounded in precision, performance and advertiser control. With COREid integrated, the groundwork is laid for brands to connect offsite activity through a unified attribution framework that links exposure to outcomes across channels, establishing a single, connected view of performance.
Innovid, an independent software platform for the creation, delivery, measurement, and optimisation of advertising, today announced the launch of its Live Content Certification Program – an initiative designed to ensure seamless, reliable third-party ad serving and measurement in live streaming environments, including sports. Disney, FOX, NBCU, and Paramount are the first publishers to start and complete certification, including support for live sports inventory. While Innovid already supports ad serving in live environments, this certification program stress tests the unique needs of those environments in scenarios designed to isolate live inventory from video-on-demand (VOD).
Sprinklr (NYSE: CXM), an AI-native platform for Unified Customer Experience Management (Unified-CXM), is powering L’Oréal’s global advocacy program on social media with Sprinklr Advocacy, turning employees into brand ambassadors and driving more than 33 million organic impressions and a 4x return on investment in only 18 months. L’Oréal’s employees were hesitant to share their work lives online and didn’t have the confidence, tools, or support to do it well. In response L’Oréal launched a global employee advocacy program powered by Sprinklr Advocacy. Part of Sprinklr Social, Sprinklr Advocacy curates a library of corporate brand posts for employees to share on their personal social networks. Employees can use pre-set captions and schedule posts using Sprinklr’s content planner on their desktop or mobile device. Results include generated 33 million organic impressions and a 4x return on investment in only 18 months.
Affiliate marketing platform Awin first launched the Conversion Protection Initiative (CPI) in 2025 to address one of the industry’s most persistent challenges: inaccurate tracking and misattributed sales impacting performance across the affiliate ecosystem. Since its introduction, the initiative has helped Awin customers recover more than $250 million in total revenue – seeing a 150% increase in just under two months. This significant milestone signals both the uncaptured value within the industry as well as the rising demand from brands for more accountability and accurate tracking systems. Participating brands are revealing significant commercial impact on their programs globally through Awin’s in-app tracking integration – seeing increased revenue by 37%, sales by 34%, and average order values by 29%, as well as conversion rates soaring by 81%.
Award-winning creative digital out-of-home studio DOOH.com is proud to announce its sponsorship of GBR Blind Sailing as they prepare to compete at the World Sailing Inclusion Visually Impaired Championships in Oman this December. The sponsorship will help GBR Blind Sailing, a charity that trains, supports, and empowers visually impaired sailors, the opportunity to compete at the highest levels of international sport. The partnership also marks a meaningful continuation of a relationship that began years ago between DOOH.com CEO Andrew Newman and Lucy Hodges MBE, one of the UK’s most decorated sailors and a trailblazer in inclusive sport.
Repeats have triumphed this Christmas with five of the top ten performing TV spots reusing previous ads, new consumer testing by Kantar shows. Cadbury’s Secret Santa was the most effective ad overall followed by Coca-Cola’s Holidays are coming, with both advertisers rerunning previous content. Just as Coca-Cola’s famous campaign has become synonymous with the festive season, Cadbury has begun to establish its own Christmas ritual built around its Quaker roots. The two ads sit in the upper 100th percentile of Kantar’s advertising database for powerful branding. Other strong performers included Aldi, which continued the adventures of Kevin the Carrot and M&S Food, which brought back its Fairy character. Asda was the only brand to break into the top 10 with an entirely new idea in its Grinchmas TV ad, borrowing fame from the popular children’s tale and proving that even the hardest of hearts can be melted with the right spark of inspiration.
Canva, the all‑in‑one visual communication platform, has unveiled its immersive installation at the Design Museum as part of the company’s sponsorship for the new Wes Anderson: The Archives exhibition. Located in the museum’s main atrium, Canva’s activation invites visitors to step inside an interactive photo booth, to design a custom digital exhibition poster memento using Canva templates featuring photography from Anderson’s archive. The pop-up complements Wes Anderson: The Archives, a major retrospective created in collaboration with la Cinémathèque française and in partnership with Wes Anderson and American Empirical Pictures. Showcasing more than 700 pieces from the director’s personal archive — many displayed in the UK for the first time — the exhibition opened to the public on 21st November.
