Women’s Super League Football (WSL Football) has secured a three-year deal with Ocean Outdoor UK that will drive visibility and awareness of the Barclays Women’s Super League (BWSL) and Barclays Women’s Super League 2 (BWSL2) across Digital Out of Home (DOOH) screens. Starting from this season, the new partnership takes the game out of the stadium and onto the street via Ocean’s extensive network of large format DOOH screens which reaches audiences in 18 UK cities. Screens will amplify key moments throughout the season to significantly expand the profile and reach of women’s professional football across the UK. Ocean is managing the official Women’s Rugby World Cup fan zone in London which opens at Battersea Power Station on 13th September.
Roku is bringing a new era of free streaming to Roku users in the UK, with the launch of its first-ever FAST (Free Ad-Supported Streaming TV) channels on the Roku platform. Rolling out in October this year, 40 FAST channels will offer UK viewers a wide variety of 24/7 streaming – available at no cost on all new and existing Roku devices. The new UK lineup will include channels dedicated to popular series and genres, with content spanning entertainment, lifestyle, true crime, classic TV, documentaries, and more. New channels include PGA TOUR for golf, This Old House for home and garden, Unsolved Mysteries for crime, NatureTime for wildlife, Love Pets for animals and more.
VIOOH, the global digital out of home (DOOH) supply-side platform, has announced a new programmatic partnership with leading advertising company ELAN Media, which operates premium DOOH inventory across Qatar’s most sought-after locations. The partnership spans ultra-premium shopping destinations and high-impact roadside locations including Mall of Qatar, Doha Festival City, Place Vendôme Qatar and the Drive! roadside network. The inventory includes over 220 strategically placed digital screens across multiple formats, delivering millions of monthly impressions to diverse, affluent audiences throughout Qatar.
Particular Audience, an AI-native retail media and personalisation company, has announced the expansion of its retail media capabilities to the UK and Europe. Combined with its existing recommendation and advanced transformer-based site search platform, the new holistic platform brings the world’s first vertically integrated customer experience and retail media tech stack to European retailers. The addition of AI native retail media in the UK and Europe comes after Particular Audience’s stellar rise in Australia and New Zealand. The world’s first unified platform now allows brands to power retail media with never-before-seen automation.
UK SMEs are shifting their marketing strategies, with LinkedIn now outpacing email as the primary source of B2B leads, according to new insights from The Marketing Centre. The findings reveal a significant realignment in how small and medium-sized enterprises are approaching lead generation, as traditional email outreach loses ground to more dynamic, relationship-based channels. Based on insights from over 100 Fractional CMOs working with SMEs across the UK, the research found that businesses are increasingly turning to LinkedIn for organic content, direct messaging, and targeted advertising. This reflects a broader trend toward platforms where engagement is more direct, and conversations can happen in real time. Email, which was once the undisputed leader, has seen its usage decline sharply as inbox saturation and lower response rates undermine its effectiveness. Email outreach usage has dropped from 72% to just 30% in the last two years.
G-Mana, an ad-tech company for OTT and CTV, has announced a joint solution with VisualOn (IBC booth 5.A55), a leading provider of premium video playback technologies, that brings interactive, server-side ad insertion (SSAI) to market across devices and platforms. The collaboration couples VisualOn’s player-side Adflow integration with G-Mana’s SSAI platform and G-Mana Ad Solutions, the company’s monetization business unit—enabling premium publishers and FAST channels to deploy high-impact interactive ad formats with broadcast-grade reliability and programmatic scale.
Data integrity company Precisely has announced its strategy to expand the Precisely Data Integrity Suite with a new generation of AI Agents and a context-aware Copilot – designed to bring autonomous, yet fully governed, data integrity to enterprises worldwide. AI Agents for the Precisely Data Integrity Suite will proactively automate critical aspects of data integrity while aligning with each organisation’s security, compliance, and operational priorities. They will act with autonomy – within the parameters controlled by the customer – ensuring every action is explainable and traceable.
Taylor Swift’s engagement hasn’t just lit up social media, it’s reshaping shopping trends. New analysis from Visualsoft shows a significant uplift in jewellery sales and searches since the announcement, with August 2025 delivering a standout performance for the sector. Jewellery and watch sales were up 22% year-on-year in August, with a month-on-month increase of 23%. This is a sharp contrast to August 2024, when the sector fell by nearly 18% compared to the previous month. Search data reveals the Swift effect most clearly. In 2025, searches for rings climbed in August, up 7% month-on-month, while promise rings dropped by 14% compared to July.
Sports entertainment platform DAZN has announced its strategic partnership with The Trade Desk (Nasdaq: TTD), a global advertising technology company, to bring best-in-class innovation to DAZN’s platform for advertisers across Europe through enhanced targeting capabilities and connectivity to DAZN’s premium inventory. DAZN is leveraging European Unified ID (EUID) to enable advertisers to transact on addressable inventory with great precision. Additionally, OpenPath will provide advertisers with easy, direct access to DAZN’s premium inventory, while helping to ensure an efficient, transparent supply chain and enabling publishers to maximise revenue.
Kevel, the industry leader in API-based ad-serving technology, announced today that Haypp Group has launched its retail media capabilities on Kevel’s Retail Media Cloud®. A global pioneer in the transition to smoke-free alternatives, Haypp Group aims to transform its digital advertising strategy, leveraging Kevel’s platform to strengthen audience targeting and provide innovative ad experiences across its portfolio of e-commerce sites. The initial phase of the partnership went live in May of 2025, launching display ads on Haypp.com/se, Haypp Group’s platform catering to consumers in the Swedish Market. With this milestone, Kevel now powers all display ad placements across Haypp & Northerner’s UK, DACH, and Swedish markets.
Global marketing effectiveness and foresight consultancy Gain Theory has released a new report ‘Creative Effectiveness Decoded: A Guide to Data-Informed Creative Impact’ revealing that by implementing a best-in-class creative effectiveness approach, brands can achieve up to 30% improvement in advertising’s impact on sales. For a company with $1 billion in sales and a $50 million advertising budget, this would translate into over $27 million in incremental sales. The comprehensive guide highlights that 50-70% of a campaign’s sales uplift can be attributed to creativity, yet most brands lack the analytical rigor to measure and optimize this critical driver of business growth.
Influencer marketing technology company Stellar Tech has acquired Join, a Dutch creator platform. Join will merge with Creatorz, the company’s marketplace, creating the Benelux’s most powerful platform connecting brands with content creators. This third acquisition, after Influo (July 2024) & IROIN® (March 2025), reinforces Stellar Tech’s ambition to consolidate the European market by combining local expertise & innovative technology.
Aonic, a global group of multiplatform tech and gaming companies, has completed the acquisition of industry-leading research technology firm Prime Insights for a total transaction value in excess of $250 million. This represents Aonic’s largest acquisition to date. Prime Insights joins Aonic’s existing firms to form a unified, global rewards and data platform spanning 50 million+ consumers, 12 owned and operated consumer brands, and approximately $300m+ in yearly revenues.
4D has launched a suite of AI-powered features designed to help advertisers, media planners, and buyers accelerate their campaigns while maximizing performance. The 4D Suite introduces three cutting-edge tools that simplify the advertising process, optimize campaign performance in real time, and empower brands to act faster and smarter than ever before: 4D Quickstart allows advertisers to create fully custom contextual targeting instantly, bypassing the usual onboarding process; 4D Pulse acts as a real-time contextual intelligence companion, giving advertisers insights into high-performing topics and trends; 4D AutoPilot continuously analyzes performance data to boost relevant KPI’s in real time.
Publisher Collective, the digital advertising business formed through the integration of Snigel and Publisher Collective has announced the launch of its new market proposition, ‘Collective Intelligence’. The launch marks a significant evolution for the business, combining vertical expertise, programmatic infrastructure, and audience insight into a single offering designed to meet the real challenges media buyers and publishers face today. Initially recognised for its strength in gaming, Publisher Collective has expanded its vertical-first model across a curated set of high-performing content categories, including technology, health & wellbeing, education, and lifestyle. Each vertical functions as a curated collective of aligned publishers, content, and communities, selected for shared audience traits, high engagement, and commercial potential. These intelligent collectives are connected by behaviour and insight, enabling smarter planning and stronger results.
