Samsung Ads opens TV home-screen inventory to programmatic buying
Samsung Ads will make advertising placements on Samsung Smart TV home screens available through programmatic buying platforms, beginning with integrations into The Trade Desk and Google Display & Video 360. The rollout is powered by Magnite’s SpringServe ad-serving technology and is scheduled to begin globally in the third quarter of 2026.
The move gives advertisers automated access to TV home-screen inventory through tools already used for digital media buying and reflects a broader shift toward AI-assisted and automated campaign management.
Bedrock and Advertible launch AI-powered creative workflow
Bedrock Platform and Advertible have integrated their technologies to create a workflow that connects media decision-making with automated creative production. The system allows users to generate, test and deploy advertising creative from text prompts and existing brand assets.
The companies say the integration is intended to reduce production bottlenecks and enable rapid creation of multiple creative variants within programmatic advertising campaigns.
Ocean Outdoor wins Leicester Square digital screen contract
Ocean Outdoor has been appointed by Soho Estates to manage digital out-of-home advertising assets in Leicester Square. A new curved LED screen, alongside two existing displays, will be installed as part of a redevelopment project.
The screen will support advertising as well as cultural, charity and community content. It will become one of only two commercial digital advertising sites in Leicester Square.
Rakuten TV research highlights shift in CTV advertising
Rakuten TV Enterprise has published research suggesting that Connected TV advertising is moving beyond traditional video formats toward home-screen and display placements integrated into the streaming experience.
The study, based on surveys of advertisers and viewers across major European markets, found growing interest in measuring attention, memorability and viewer experience rather than focusing solely on reach.
Bumper opens podcast analytics platform to all creators
Podcast analytics company Bumper has introduced a free tier for its dashboard platform and expanded access to its audience benchmarking tool, the Bumper Score.
The company has also launched an enterprise-level AI integration that enables users to query podcast performance data through AI tools using the Model Context Protocol (MCP).
CIM report warns of consumer trust risks from AI marketing
Research from the Chartered Institute of Marketing suggests that while businesses are accelerating AI adoption, consumer trust can be damaged when AI-generated content appears inauthentic.
The report found that many organisations still lack formal AI skills strategies and argues that future marketing teams are likely to combine AI-driven processes with human oversight rather than replace human expertise entirely.
MiQ expands Sigma advertising platform
MiQ has added new measurement and audience intelligence capabilities to its Sigma platform, including tools designed to analyse performance across multiple channels and identify consumer behaviour patterns.
The company said Sigma has now been used in more than 40,000 campaigns globally and continues to expand its data and AI integrations.
Azerion receives COPPA certification for kids advertising platform
Azerion’s Kids Marketplace has received COPPA Safe Harbor certification from PRIVO, providing independent verification that the platform meets standards for child-directed advertising and privacy protection.
The certification comes as regulators increase scrutiny of children’s online privacy and digital advertising practices.
TripleLift launches self-service media curation platform
TripleLift has launched TL Direct, a platform that allows advertisers, publishers and media buyers to create and manage curated advertising deals across web, mobile and connected TV inventory.
The platform supports audience targeting, measurement tools and API-based access, and is powered by TripleLift’s AI-driven optimisation layer, TL Spark.
Specsavers and Merkle unify customer data systems
Specsavers has worked with Merkle to create a global data framework that combines online and in-store customer information. The project was designed to address fragmented data systems across different markets.
According to the companies, the new framework has reduced query volumes and data-processing times while improving visibility into customer journeys.
Acxiom expands audience data integration with The Trade Desk
Acxiom has made its geo-based audience segments available through The Trade Desk’s third-party data marketplace in the UK and Germany.
The integration allows advertisers to access Acxiom audience data directly within The Trade Desk platform for planning and campaign activation.
AppsFlyer report identifies organic traffic as major fraud target
AppsFlyer’s latest fraud report found that organic mobile app traffic now accounts for more than half of fraudulent installs detected across its dataset.
The company said fraud is increasingly shifting into channels that receive less scrutiny as advertisers strengthen controls elsewhere.
Amazon Ads expands AI campaign assistant in the UK
Amazon Ads has expanded its Ads Agent tool to UK users of Amazon DSP. The AI assistant can convert media plans into campaign structures and automate parts of campaign setup and optimisation.
Amazon said the tool is intended to reduce manual workload and speed up campaign deployment.
X and ITV launch World Cup documentary series
X and ITV have partnered on “Inside The World Cup”, an 11-part documentary series following England and other national teams during the 2026 FIFA World Cup.
The series will be available on X and ITVX and will feature behind-the-scenes coverage, matchday content and tournament analysis.
Mediaocean launches NIVO AI advertising platform
Mediaocean has introduced NIVO AI, a platform designed to automate advertising workflows across campaign creation, delivery, measurement and optimisation.
The system incorporates specialised AI agents and is built on Innovid’s advertising infrastructure, with pilot users reporting significant reductions in campaign setup time.
