Ozone and Content Ignite announce UK publisher partnership
Ozone has partnered with Content Ignite to make Ozone’s advertising demand available to independent and specialist publishers through Content Ignite’s Fusion platform.
The partnership will give Content Ignite’s publisher partners access to Ozone’s prebid server capability. Content Ignite’s technology is used across more than 400 websites, with partners including The Observer, Global, Haymarket and The Weather Channel.
Merkle expands ASDA partnership to support George digital growth
Merkle has expanded its partnership with ASDA to support the next phase of digital development for George, its clothing and homeware brand.
The programme builds on an 18-year relationship and will focus on five areas: web and app development, customer intelligence, CRM modernisation, operational efficiency, and new customer experiences. Merkle will also continue providing operational support for George’s digital platforms.
Akeneo report highlights shift in product discovery through AI
A report from Akeneo suggests more than two-thirds of Google searches now end without a click to an external website, rising to around 80% when AI-generated summaries appear.
The report, The Invisible Shelf, examines how generative AI is changing product discovery, with AI systems increasingly recommending individual products rather than directing users to retailer websites. It argues that incomplete or unstructured product information can reduce the likelihood of products appearing in AI recommendations.
The report also states that 47% of AI Overview citations come from pages ranking below position five in conventional search results, suggesting that structured, machine-readable product information can influence visibility independently of traditional SEO rankings.
PropellerAds expands NIKO AI campaign management
PropellerAds has expanded its NIKO AI Agent to allow advertisers to create, edit, target, schedule and manage campaigns through conversational prompts.
The updated system supports formats including push notifications, Onclick, Telegram Ads, interactive ads and paid social traffic. Advertisers can also make changes to bids, geographical targeting and budgets, manage creatives, clone campaigns and access performance data through the chat interface.
SEGA cuts digital ad production time using Bannerflow
SEGA has reduced the production time for digital advertising campaigns by two-thirds after introducing Bannerflow‘s creative automation across seven international markets.
The system is being used across the US, UK, France, Germany, Italy, Spain and Australia to manage creative variations for different languages, currencies, age ratings, formats and sizes. SEGA said a production process that previously took around three weeks has been reduced to approximately one week.
The company has also introduced Bannerflow’s Social Dynamic Ads, which dynamically incorporate elements including local currencies, age ratings and product features.
Kochava expands StationOne Workspaces across major platforms
Kochava has expanded its StationOne platform with Workspaces for Google, Meta, Reddit, Snap and TikTok for Business.
The Workspaces combine conversational AI workflows with platform connectors, allowing performance teams to manage campaign creation, optimisation, audiences, creative operations and reporting across multiple accounts.
Features include campaign launches and bulk changes, audience and creative management, reporting and diagnostics, and role-based controls for teams and agencies.
Nano Interactive launches CTV data intelligence platform
Nano Interactive has launched Nano CTV Screen Graph Intelligence, an AI-powered data layer designed to address fragmentation in Connected TV advertising.
Its Screen Graph technology combines information from different publishers to create more complete content records, including details such as programme titles, episode numbers, recency, cast, runtime, popularity and content sensitivity.
The system enables planners to analyse CTV content by topic and region and create audience segments based on intent and content interests.
WP Engine opens Smart Search AI to all WordPress sites
WP Engine has made its Smart Search AI product available to websites built on WordPress, rather than limiting it to WP Engine customers.
The tool uses semantic search to interpret the meaning and context of queries, including longer searches and queries containing errors. It automatically indexes new and updated content and supports WordPress environments including WooCommerce and Advanced Custom Fields.
The product also includes access to a Smart Search AI MCP Server, currently in open beta, allowing organisations to expose live site content to external AI agents.
Freedom Media Group appointed by Liverpool John Lennon Airport
Freedom Media Group has been appointed by Liverpool John Lennon Airport to run an audience-targeted campaign promoting the airport’s destinations to travellers across the North West and North Wales.
Running from July to September, the campaign uses travel and behavioural data to identify three audience groups: Getaway Couples, Budget Explorers and Family Flyers. Creative is being delivered across digital audio, digital video and Connected TV, targeting more than 1.5 million households.
The campaign is running alongside airline partners easyJet and Ryanair and is intended to support passenger volumes on priority routes.
