Dailymotion launches Dailymotion Business
Dailymotion has launched Dailymotion Business, bringing together its video technology, advertising, monetisation and intelligence capabilities for media owners, enterprises, creators and brands.
The proposition is organised across four areas: Audience Path, an advertising platform for audience planning and activation; Motion, which uses social and creator signals to identify opportunities; Exchange, which connects premium video inventory with advertiser demand; and Edge, which provides video infrastructure for more than 10,000 media owners and rights holders.
The four areas are connected by Ray, Dailymotion’s Agentic Operating System, which brings together audience, content, creator and campaign signals to inform planning, activation and monetisation.
Dailymotion said the proposition currently supports more than five billion video streams each month and reaches more than 400 million monthly video consumers.
VIOOH partners with TuMedio in Spain and Portugal
VIOOH has partnered with outdoor advertising company TuMedio to make its digital out-of-home inventory available for programmatic buying across Spain and Portugal.
The partnership covers more than 500 digital screens generating 320 million monthly impressions across environments including large-format screens, fuel stations, car parks, billboards and airports.
The network spans more than 75 cities, including Madrid, Barcelona, Valencia, Malaga, Seville, Alicante, Córdoba, Lisbon and Porto, as well as Madrid-Barajas Airport.
Advertisers will be able to access TuMedio’s inventory through VIOOH’s supply-side platform.
BackLite UK upgrades Landscape Gallery
BackLite UK, part of Multiply Media Group, has upgraded its Landscape Gallery portfolio of eight large-format digital out-of-home screens across London.
The portfolio includes sites at Leytonstone, Euston, Greenwich, Wandsworth, Merton, Heathrow, Ealing and Wembley.
The upgrades include the installation of 1440 x 280-pixel LED screens supplied by Daktronics, delivered in partnership with site owner Wildstone.
BackLite UK said the screens attract around 4.5 million impacts every two weeks.
UK online spending up 3.9% in 2026, Adobe data shows
Adobe data shows UK online spending increased by 3.9% year-on-year between January and August 2026, with June recording £10.6 billion in online spending.
Traffic to UK retail sites from AI sources increased by 149% year-on-year in August and by more than 1,400% compared with October 2024. Conversion rates from AI traffic sources were 20% higher than those from non-AI channels in August.
Health and wellness spending also remained elevated during the period. Spending on exercise equipment was 90% above average levels, while supplements were up 68%, sports equipment 62%, wearables 53% and running shoes 46%.
Adobe Digital Insights analysed more than 10 billion online transactions each month for the research.
Big Happy joins Walmart Connect Partner Network
Big Happy has joined the Walmart Connect Partner Network, allowing its CGI, 3D and motion-led mobile creative to be used in campaigns activated through the Walmart DSP.
The partnership enables qualifying suppliers, non-endemic brands and agencies with a Walmart DSP seat to access Big Happy’s mobile formats through custom mobile deal IDs.
The offering combines Big Happy’s creative capabilities with Walmart’s first-party audiences and measurement. Its digital out-of-home capabilities can also be connected to mobile campaigns through The Trade Desk.
Big Happy said its mobile creative can be delivered in under 72 hours in some cases, while 3D DOOH assets can be produced in under 14 days.
GWI research finds AI insight errors are costing marketers
Research from GWI found that 55% of 150 UK marketers surveyed said their organisation had made a significant business decision based on AI-generated insight that subsequently proved wrong or misleading.
Almost a third (29%) said inaccurate or misleading AI insight had resulted in financial losses, while 35% reported customer complaints and 29% reported reputational damage.
The research also found that 47% of respondents had been forced to redo work because of inaccurate AI outputs, while 54% said such errors had delayed decision-making and 17% said they had affected campaign performance.
Although 91% considered the risk of acting on inaccurate AI-generated insights to be significant, only 29% said they verified AI-generated insights most of the time. The findings form part of GWI’s forthcoming Artificial Confidence: The AI Trust Gap report.
UK consumers show reluctance over AI data access
Research from Usercentrics found that 11% of UK consumers would grant AI access to their data despite feeling uncomfortable doing so, compared with 16% globally.
The research, from the State of Digital Trust 2026 study, found that 40% of UK consumers on average would either refuse an AI access request or stop using the AI if access was required. The figure rises to 53% when financial accounts are involved.
Resistance also increased for access to files and documents, at 45%, company data at 40%, email and calendars at 37% and health data at 34%.
The study surveyed 11,000 consumers across the UK, US, Germany, Spain, Italy, the Netherlands and Sweden, with fieldwork conducted by Sapio Research in March 2026.
Beano Brain publishes 2026 US Coolest Brands ranking
Beano Brain has published its 2026 US Coolest Brands research, based on responses from 10,000 US children aged seven to 14.
The research tested a longlist of 130 brands. Food and drink accounted for 34% of the resulting Top 100, while retail represented 13% and toys, games and collectibles 10%.
Gaming and technology brands also featured prominently, while ChatGPT entered the Top 100 for the first time.
The research was conducted across two waves in December/January and June, using the Beano Brain Omnibus.
Goalhanger to bring advertising sales in-house
Goalhanger will bring its advertising sales operation fully in-house from January 2027, covering its portfolio of podcasts and other media activity.
The move will allow brands and agencies to work directly with Goalhanger’s commercial team on partnerships spanning audio, video, social, newsletters, live events, branded editorial and branded content.
Goalhanger said its network generated more than 750 million full-episode views and streams in 2025 and is on track to exceed one billion in 2026.
The change applies to advertising representation only. Goalhanger’s shows will continue to be distributed across Spotify, Apple Podcasts, Amazon Music, YouTube and other major platforms.
Particular Audience launches Trade Media solution
AI-powered retail media platform Particular Audience has launched Trade Media, a managed service designed to give brands and retailers greater flexibility over supplier-funded promotions.
The solution allows promotional campaigns to be launched, measured and adjusted in response to customer behaviour, competitor pricing and external factors. It can also dynamically determine the level of discount required to beat a competitor’s price.
Trade Media builds on Particular Audience’s Price Beat technology, which carries out live competitive price checks on product pages and applies a discount where required.
The Trade Media solution is currently available exclusively as a managed service from Particular Audience.
Fifty5Blue selected by beIN for MENA audience measurement
Fifty5Blue has been selected by beIN MEDIA GROUP to design, build and operate a unified audience-measurement system across 24 Middle East and North Africa markets.
The three-year agreement will combine viewing data from connected set-top boxes with usage data from beIN’s streaming platform, creating a single view of audiences across satellite television and OTT services.
The combined data will be analysed through AdvantEdge, the audience-analysis platform from Fifty5Blue’s software arm, TechEdge.
The system will provide access to viewing behaviour, content performance, audience profiles and trends across beIN’s linear and streaming services.
Not On The High Street increases TV and VOD investment
Not On The High Street has increased its TV and VOD investment by 120% compared with 2025 as part of a two-stage autumn and Christmas campaign.
The campaign launches with a 30-second brand film running across VOD, TV on demand, YouTube and social media from 1 October. The film features three of the platform’s small-business partners: ceramicist Kate Brigden, jeweller Posh Totty and artist This is Nessie.
A 45-second Christmas TV campaign will follow from November to mid-December. The film was directed by Will Warr, with Detail Films also involved in the autumn campaign.
The campaigns focus on personalised gifting and the independent makers featured on the platform.
Telekom Slovenije uses Synamedia Iris for local TV advertising
Telekom Slovenije has launched a service using Synamedia Iris technology to enable locally sold advertising on international linear TV channels in Slovenia.
Managed by TSmedia, the service replaces international advertising spots with locally sold campaigns for Slovenian audiences. It currently supports advertising on AMC and BBC.
TSmedia can plan and schedule campaigns using its existing advertising workflows, while Telekom Slovenije can use its existing TV infrastructure without changes to viewers’ set-top boxes.
The service is initially focused on AMC and BBC, with plans to expand to additional international channels.
ISBA and RMA publish creator marketing operating model framework
ISBA and Responsible Marketing Advisory have published a framework to help brands determine how creator marketing should be managed, measured and scaled.
Creator Economy Operating Models: The Marketer’s Framework sets out three approaches: Bolt-on, where creators are activated around individual campaigns; Channel, where creator activity is maintained as an ongoing part of the marketing mix; and Core, where creators form a structural part of the brand’s marketing activity.
Research conducted with ISBA members found that 48% manage creator marketing on an ad hoc basis, while 9% treat it as a core part of their marketing strategy.
The research also found that 59% of marketers surveyed were only somewhat confident in their ability to assess creator marketing ROI. The framework is intended to help organisations establish ownership, measurement and governance for creator activity.
