Interviews, insight & analysis on digital media & marketing

MEET THE TEAM AT CANNES 2023

If you’re heading out to Cannes this year then how about booking in a meeting with the NDA team. 

Andy Oakes and Justin Pearse will both be out marching along the Croisette, attending panels, whilst applying Factor 50 sunscreen. 

Join them by contacting them below. 

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Are you paying attention?

We live in an attention economy and spend a huge chunk of our lives consuming media, often across multiple devices at once.

With advertisers desperate to understand how effective their ads are at reaching consumers in this always-on-world, attention has emerged as a powerful new metric and an effective way for advertisers to understand their ads’ impact. But how should it be measured?

Join us on Wednesday 21st June at 10am with Anzu and Lumen as we attempt to answer those questions plus:

  • Discuss how and why gaming drives tighter attention than other advertising channels.
  • Look closer into the perfect approach for making gaming advertising part of your media plan
Fancy attending and coming aboard? (it’s a yacht pun as the event is on a yacht). Click below to email NDA Editor Justin Pearse and book your place.

LET'S CATCH UP AT CANNES

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