News, views and opinions from the agency community.
The rapid shift to direct-to-consumer (D2C) eCommerce has created gaps in customers’ expectations for how brands connect with them through CRM and loyalty marketing.
What’s going on in agency l and this week.
Job moves across the tech, digital, media and marketing industries
Automation and workflow efficiencies are meant to be some of digital’s big USPs – but did broadcast pip us past the post when it comes to creative workflow efficiency?
It was all very exciting! Lots of jargon, lots of buzzwords, everything was “real-time” and “revolutionary” and I was wide-eyed, curious and loving it! And then the campaigns rolled in… the data came in… but people remained bizarrely focused on how many clicks there were.
E.J. Stancil, Director of Culture & Operations at R/GA, discusses diversity and inclusion in the digital and tech space.
We asked Ogilvy’s Head of Social to pick her Digital Hero
How in the world would a Suit make a decent Creative? They know about sales and benchmarks and quarterly reviews, not scamps and InDesign and tone of voice.
