Interviews, insight & analysis on digital media & marketing

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News, views and opinions from the agency community.

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NDA Roundtable: Life after third-party cookies

Like broken records, we’re constantly going on about identity, tracking, measurement, and all the other related buzzwords. But these records certainly aren’t playing our favourite songs. 

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Sophie Strong: Why agencies are an in-house team’s biggest ally

In-housing is often thought to be a driver of innovation, data control and cost-saving. In-housing remains a key agenda for marketers as a recent report from Kepler consultancy showed. Looking at over 150 senior marketers from leading brands, over half of those surveyed are considering taking all aspects of their media investment capability in-house.

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Can communications save the auto industry?

The automotive industry is braking to a halt. Younger consumers are not buying cars at the same rate as their parents. Car ownership isn’t high on their priority list, they tend to get their driver’s licence a lot later and they have less disposable income to invest.

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NDA roundtable: what do brands need from agencies right now?

How can agencies best position themselves in uncertain economic times? What sort of support are brands demanding of their agency partners right now? New Digital Age recently posed these questions and others to a virtual panel of ad industry experts…