Interviews, insight & analysis on digital media & marketing

Agencies

News, views and opinions from the agency community.

Agencies

A one-to-one world: the evolution of going direct

The need for brands to understand how they can attract, delight, engage and retain customers over the long term is now just as important as acquiring sufficient data about those customers.

Agencies

If you want loyalty, give customers what they want

Traditional loyalty programmes usually operate by giving a financial reward to thank a customer after a transaction has been made. This act of giving something back solidifies choice and creates reasons for repeat purchase.