News, views and opinions from the agency community.
What’s going on in agency l and this week.
Job moves across the tech, digital, media and marketing industries
It was all very exciting! Lots of jargon, lots of buzzwords, everything was “real-time” and “revolutionary” and I was wide-eyed, curious and loving it! And then the campaigns rolled in… the data came in… but people remained bizarrely focused on how many clicks there were.
We asked Ogilvy’s Head of Social to pick her Digital Hero
How in the world would a Suit make a decent Creative? They know about sales and benchmarks and quarterly reviews, not scamps and InDesign and tone of voice.