Screwfix appoints Incubeta for UK and Ireland PPC
Screwfix has appointed Incubeta to manage its PPC account across the UK and Ireland, following a multi-stage pitch.
Incubeta will take responsibility for PPC account management and strategic consultancy as Screwfix develops its ecommerce operation. The work will include managing more than 70,000 SKUs and moving to a dynamic feed management system.
The agency will also use automation and agentic AI, alongside its Seamless Shopping AI feed enhancement and predictive lifetime value modelling, as part of the new performance setup.
Mediaworks publishes Premier League digital performance index
Digital agency Mediaworks has published an index measuring the digital performance of all 20 Premier League clubs.
The Premier League Digital Performance Index uses five measures: Brand, Reach, Authority, Technical performance and Engagement. Arsenal ranked first with a score of 442.2, followed by Liverpool, Manchester United, Manchester City and Tottenham.
Mediaworks found that each additional 10 points in the index was associated with approximately £22.5 million in annual revenue across the league. It stressed that the relationship was correlative rather than causal.
Project Worldwide consolidates AI and digital transformation work under Wondersauce
Project Worldwide is consolidating its global AI and digital transformation practice under agency partner Wondersauce.
Wondersauce will act as Project Worldwide’s business transformation partner, combining strategy, design, engineering, data and AI. The expanded practice will cover digital products and platforms, AI search and discovery, visioning sprints and workflow redesign.
The agency will deliver the work through teams in North America, Costa Rica, Colombia and India, with the New York headquarters providing the central base.
Westfield Rise and Disney UK extend Toy Story 5 activation
Westfield Rise, the in-house media agency of Unibail-Rodamco-Westfield, has launched the second phase of an experiential campaign with Disney UK around Toy Story 5.
The activity runs across Westfield London and Westfield Stratford City during the summer holiday period. The latest phase includes Bonnie’s Playtime, an immersive family experience running at Westfield London until 9 August and Westfield Stratford City until 31 August.
The campaign combines experiential activity, digital Out of Home, social, CRM and destination marketing, with LEGO, Mattel, Funko, Simba and The Disney Store involved in the activation.
Three launches new brand platform with Wonderhood Studios
Three Mobile has launched a new brand platform, ‘Let Fun In’, aimed at encouraging consumers to embrace spontaneous experiences and connections.
The campaign was created by Wonderhood Studios, with media planning and buying handled by Carat. It marks a change from Three’s previous ‘Life Needs A Big Network’ platform and is intended to appeal to a younger audience.
The campaign launches with a film featuring 11-year-old figure skater Katarina Suemnig performing in an inflatable chicken costume. Activity spans TV, cinema, social, streaming platforms and Out of Home, including a tunnel takeover at Oxford Circus station and bus wraps in London and regional cities.
Black Book PR signs two British boxing champions
Black Book PR has signed boxers Chantelle Cameron and Denzel Bentley to its client roster.
Cameron is a two-weight world champion, while Bentley is WBO Middleweight World Champion. They join existing clients including Harry Redknapp, Amir Khan, Aaron Wan-Bissaka and Alistair Overeem.
Black Book PR will work with both fighters on broadcast, brand partnerships, digital content and mainstream media activity, extending their profiles beyond boxing.
Agent and Open Media sponsor Liverpool grassroots football club
Liverpool-based marketing agency Agent has joined Out of Home specialist Open Media in a joint shirt sponsorship of FC Community of Liverpool.
The fan-owned club operates a one-member, one-vote model. Its men’s team currently plays at Marine FC’s ground in Crosby, while development continues on a long-term home at Admiral Park in Toxteth.
The logos of both organisations will appear on the men’s team’s home and away shirts during the upcoming season. The club also runs women’s and youth teams, with its youth teams drawn from the L8 postcode district.
Sky Creative launches new football campaign
Sky Creative has launched a new campaign for Sky Sports under the ‘Welcome to the Show’ platform, covering the broadcaster’s domestic football programming.
The campaign combines national activity with creative tailored to individual Premier League clubs. It covers TV, cinema, BVOD, social, digital and Out of Home, including a 3D takeover of Piccadilly Circus and a football mural in Shoreditch.
Sky Creative used AI-assisted concepting and visualisation during development of the Piccadilly Circus installation. The campaign promotes more than 1,500 live matches across the Premier League, Women’s Super League, EFL and Scottish Premiership.
