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News, views and opinions from the agency community.

My Digital Hero: Barney Worfolk-Smith, MD, EMEA, DAIVID

27 March 2023

Barney Worfolk-Smith is MD, EMEA, DAIVID. He’s workedin been in digital “since the agencies started ‘digital’ departments as a catch all to deal with that ‘internet stuff'”.  After leaving RealPlayer in 2009, he joined ChannelFlip which sold to Elisabeth Murdoch’s Shine in 2011. After a stint at Unruly, he launched social creative agency, That Lot, selling to Weber Shandwick in 2018. He is now heading up DAIVID, founded by another former Unruly executive, Ian Forrester.

My Digital Hero: Barney Worfolk-Smith, MD, EMEA, DAIVID

27 March 2023

Barney Worfolk-Smith is MD, EMEA, DAIVID. He’s workedin been in digital “since the agencies started ‘digital’ departments as a catch all to deal with that ‘internet stuff'”.  After leaving RealPlayer in 2009, he joined ChannelFlip which sold to Elisabeth Murdoch’s Shine in 2011. After a stint at Unruly, he launched social creative agency, That Lot, selling to Weber Shandwick in 2018. He is now heading up DAIVID, founded by another former Unruly executive, Ian Forrester.
Agencies

My Digital Hero: Monica Tailor, McCann

Monica Tailor is Head of Digital, McCann Manchester / Head of Live UK at McCann Worldgroup. We asked who her digital hero is and why. She picked a favourite in the My Digital Hero series.

Justin Pearse 24 June 2021
Agencies

It has never been better to run an independent media agency

The acquisition of MGM by Amazon signals a redistribution of eyeballs and money from traditional TV to streaming. And this will have a commercial impact on big media agencies already considering how to navigate a new landscape.

NDA Staff 23 June 2021
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New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.

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