Interviews, insight & analysis on digital media & marketing

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News, views and opinions from the agency community.

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NDA Agency News: A Week in Agencyland (1/4/21)

The PHA Group has been appointed by the Royal National Lifeboat Institution (RNLI), to join the charity’s communications framework following a competitive pitch process. The first campaign that the agency will be supporting, following its appointment to the framework, will be the charity’s annual flagship fundraising campaign, Mayday.

NDA’s Talent Tracker column provides a regular update on which companies are recruiting who and from where.
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Talent Tracker: Who’s going where

This weeks talent tracker brings you recruitment news from companies including Doubleverify, Distributed, WPP and much more.

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US advertising spend set to reach $128 billion in 2021  

The latest Spotlight US report reveals that the pandemic has accelerated changes in media consumption, which in turn has altered media allocation as consumers flock to streaming channels, but there are other major events that are shaking up the market as well.

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NDA Agency News: A week in Agencyland (26/3/21)

Hampshire-based digital marketing agency, Koozai, has hatched a new idea – tech-free Tuesday for all staff, whereby modern technology is banned in favour of communicating through written notes and carrier pigeons. The move to working from home is what sparked the idea due to chirping from team members around difficulties in communicating in a timely fashion.

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New Business Bulletin (26/3/21)

In-game advertising specialist Adverty AB has announced a strategic partnership with Gold Town Games AB (GTG), which will enable the mobile game developer to offer Adverty’s seamless In-Play and In-Menu formats for both branding and performance advertising within its increasingly popular games.