McCann Manchester, part of the McCann global creative agency network, has partnered with University Academy 92 (UA92), the higher education
News, views and opinions from the agency community.
NDA rounds up the news from agencyland, with business wins for Coley Porter Bell, We Are Social and more.
Talent Tracker is the ultimate weekly roundup of recent hires in the industry.
The social media sphere, which until now has largely been dominated by a few key players, all of a sudden exploded, with the success of these newer apps fuelled by the people that use them looking to find new forms of creative expression.
After a challenging year for both brands and consumers, many brand owners would have reevaluated their 2021 advertising strategies to seek alternative methods in response to shifting consumer habits.
The PHA Group has been appointed by the Royal National Lifeboat Institution (RNLI), to join the charity’s communications framework following a competitive pitch process. The first campaign that the agency will be supporting, following its appointment to the framework, will be the charity’s annual flagship fundraising campaign, Mayday.
This weeks talent tracker brings you recruitment news from companies including Doubleverify, Distributed, WPP and much more.
Sharon Palmer is the Managing Director of UM Manchester and has been with the agency since 2000. We asked Sharon to nominate her digital hero.
Digital brand advertising company Inskin Media is working with Lumen Research to generate objective attention estimates for its formats, in order to provide advertisers with accurate predictive data on campaign performance.
Privacy-first location-powered advertising company Blis has launched its new product suite, designed to allow brands and agencies to continue targeting their customers at scale in the post-cookie world.
The latest Spotlight US report reveals that the pandemic has accelerated changes in media consumption, which in turn has altered media allocation as consumers flock to streaming channels, but there are other major events that are shaking up the market as well.
Hampshire-based digital marketing agency, Koozai, has hatched a new idea – tech-free Tuesday for all staff, whereby modern technology is banned in favour of communicating through written notes and carrier pigeons. The move to working from home is what sparked the idea due to chirping from team members around difficulties in communicating in a timely fashion.
In-game advertising specialist Adverty AB has announced a strategic partnership with Gold Town Games AB (GTG), which will enable the mobile game developer to offer Adverty’s seamless In-Play and In-Menu formats for both branding and performance advertising within its increasingly popular games.