UK marketing budgets increased for the first time since the end of 2019, according to the latest IPA Bellwether Report.
Eighty-nine per-cent of UK employees would be happiest with a fully flexible approach to returning to the office, where they could work as many days remotely or from the office as they wished.
As the world reopens today, we spoke to marketers about what they expect to see from brands during this next phase. From a well thought out media plan, to a safe and engaging customer experience, there is ample opportunity in the next chapter of the story.
It becomes ever more vital that our brand communications must do so much more than just convey a message, they need to create an experience with contextual associations that grounds the brand in the story of people’s lives. We need to ensure that we are incredibly clear, not just on who is seeing our message, but how they are receiving it.
Kristian Claxton, UK Managing Partner at Finecast, discusses COVID, new partnerships, and the future of addressable TV
A collection of comments from industry executives in response to the latest AA/WARC Expenditure Report
UK ad spend is set to have the strongest recovery of the major markets in 2021, according to AA/WARC report
The COVID-19 pandemic has accelerated the consumer shift to digital media, with activity increasing across all areas of the online world
A collection of comments from industry executives in response to the latest IPA Bellwether Report
UK marketing budgets continued to fall in the opening quarter of 2021, according to the latest IPA Bellwether Report
Boris’s announcement, of a roadmap out of lockdown, on 22 February was welcomed by some but met with trepidation by others. Brand Advance’s CEO, Christopher Kenna, and many others on the team, were delighted by the prospect of returning to the office.
By Sarah Bryers, Head of