It becomes ever more vital that our brand communications must do so much more than just convey a message, they need to create an experience with contextual associations that grounds the brand in the story of people’s lives. We need to ensure that we are incredibly clear, not just on who is seeing our message, but how they are receiving it.
A collection of comments from industry executives in response to the latest AA/WARC Expenditure Report
UK ad spend is set to have the strongest recovery of the major markets in 2021, according to AA/WARC report
UK marketing budgets continued to fall in the opening quarter of 2021, according to the latest IPA Bellwether Report
Boris’s announcement, of a roadmap out of lockdown, on 22 February was welcomed by some but met with trepidation by others. Brand Advance’s CEO, Christopher Kenna, and many others on the team, were delighted by the prospect of returning to the office.