UK marketing budgets increased for the first time since the end of 2019, according to the latest IPA Bellwether Report.
Eighty-nine per-cent of UK employees would be happiest with a fully flexible approach to returning to the office, where they could work as many days remotely or from the office as they wished.
As the world reopens today, we spoke to marketers about what they expect to see from brands during this next phase. From a well thought out media plan, to a safe and engaging customer experience, there is ample opportunity in the next chapter of the story.
It becomes ever more vital that our brand communications must do so much more than just convey a message, they need to create an experience with contextual associations that grounds the brand in the story of people’s lives. We need to ensure that we are incredibly clear, not just on who is seeing our message, but how they are receiving it.
A collection of comments from industry executives in response to the latest AA/WARC Expenditure Report
UK ad spend is set to have the strongest recovery of the major markets in 2021, according to AA/WARC report