NDA Meet The Revolutionaries in partnership with LiveRamp: Heineken’s Pinki Fung on building a data collaboration model balancing consumer experience, compliance & measurable growth
As brands move into a new era of data collaboration, the ability to connect consumer, retail and media data safely has become a defining competitive advantage. For Pinki Fung, CX Planning Lead, Data and Media, Heineken, the challenge is not only technical but organisational, aligning teams, partners and infrastructure to unlock growth while maintaining strict compliance.
