
Icelandair improves ROI tenfold with Scibids and Brainlabs
Icelandair has achieved a 70% decrease in cost per flight booking over the past year, representing a tenfold improvement in ROI from its digital advertising.
News, views and opinion from the programmatic and data industries.
Icelandair has achieved a 70% decrease in cost per flight booking over the past year, representing a tenfold improvement in ROI from its digital advertising.
Icelandair has achieved a 70% decrease in cost per flight booking over the past year, representing a tenfold improvement in ROI from its digital advertising.
Alex Rahaman, CEO of NEXD,
2020 is already shaping up
By MediaLad So the final
Who’s MediaLad? In digital media, everyone
Programmatic Stars celebrates the pioneers,
The European Union’s General Data
As we head into what
As we head into what
As we head into what
Heni Hazbay is Global Head
As we head into what
Alex Rahaman, CEO of NEXD,
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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