Interviews, insight & analysis on digital media & marketing

Programmatic Under the Microscope: getting to the heart of transparency

NDA has launched a four-part podcast series, Programmatic Under the Microscope, in association with Xandr.

The first episode, Transparency, features Dora Michail-Clendinnen, Chief Strategy Officer at The Ozone Project, and Harvin Gupta, Senior Director of Solutions Engineering at Xandr in conversation with NDA Editor Justin Pearse.

Programmatic Under the Microscope is a series designed to get to the truth behind the key issues in the programmatic industry.

In this episode, in a frank and forthright discussion, we discuss why transparency remains an issue two years since Mark Pritchard’s famous description of the digital media supply chain as murky at best and fraudulent at worst.

The conversation includes topics such as identifying who has the responsibility to drive change in the ecosystem; the increased focus from advertisers on the issue; the impact of macro changes such as the deprecation of the third-party cookie; the problems with contracts, and more.