Interviews, insight & analysis on digital media & marketing

Programmatic

News, views and opinion from the programmatic and data industries.

Programmatic

How can technology help make my media planning more inclusive?

Diversity should always be front and centre for any industry, particularly advertising. More than half of people identify with having one or more characteristics of diversity, and companies that actively support diversity are more profitable than those who don’t. But spending doesn’t often reflect this.

Programmatic

My Digital Hero: Yasser Hussain, Chief Revenue Officer, Exit Bee

Yasser Hussain is Chief Revenue Officer, Exit Bee. He has over 20 years’ experience in media, 15 in digital, across major blue chip media owners and media agencies. He was a company founder of Mapp Media. A well-loved industry figure, we asked who his digital hero is.

Partner Content

Beyond traditional Machine Learning: it’s time for Deep Learning

In my work with RTB House, one of the most common questions I encounter is: what is the difference between AI, ‘classic’ Machine Learning, and the cutting-edge Deep Learning technology that RTB’s demand side platform (DSP) depends on?

Programmatic

My 2022 Predictions: Adam Wright, Head of Digital, Beiersdorf (Nivea)

NDA, in partnership with Xandr, is collecting the views of some of our industry’s leading figures for their predictions on 2022 and beyond. Next up is Adam Wright, Head of Digital at skincare company Beiersdorf, owner of brands including Nivea.