News, views and opinion from the programmatic and data industries.
Public transport operators, agencies and retailers operating in or around transport hubs are finding that the transition to a more, non-intrusive method of reaching customers is far harder to achieve than previously thought.
Public transport operators, agencies and retailers operating in or around transport hubs are finding that the transition to a more, non-intrusive method of reaching customers is far harder to achieve than previously thought.
by Łukasz Włodarczyk, VP of
As well as addressing the measurement challenges, advertisers need to get their martech setup in order too. Measurement is hard enough in the modern world when you have a great setup, it’s next to impossible when you don’t.
Matt Smith is a Programmatic Strategist at Global for DAX and has held senior sales positions at Bauer Media, Express Newspapers and National Rail. We asked Matt to nominate his digital hero.
Craig Tuck, Chief Revenue Officer at The Ozone Project, discusses the important of building strong foundations in digital advertising.
NDA, in partnership with Xandr, is collecting the views of some of our industry’s leading figures for their predictions on 2022 and beyond. Next up is Jon Mew, Chief Executive, IAB UK.
NDA, in partnership with Xandr, is collecting the views of some of our industry’s leading figures for their predictions on 2022 and beyond. Next up is Sherif Kader, Managing Partner, OMD EMEA.
A little before Xmas I was lucky enough to be speaking with a number of industry legends over a festive drink or two. We spoke about the old days of course but also about the many challenges facing the marketing industry in 2022 and beyond.
NDA, in partnership with Xandr, is collecting the views of some of our industry’s leading figures for their predictions on 2022 and beyond on our Predictions Hub. First up is Jane Savage, VP of Marketing and Ecommerce EMEA at RoC Skincare.
NDA, in partnership with Xandr, is collecting the views of some of our industry’s leading figures for their predictions on 2022 and beyond. Next up Liam Brennan, Global Head of Innovation and Lead Consultant, MediaCom.
021 saw the digital media sector devote more of its focus and resources to addressing long-standing issues of diversity, equity and inclusion (DEI) in relation to brand marketing, media buying and publishing, and I’m excited to see this continue into 2022.
The predictions of our experts though may leave readers wondering exactly how they can shape their own marketing strategies to fit the trends identified. So as part our Predictions Hub, Xandr’s own experts will be stepping in to help with the answers.
NDA, in partnership with Xandr, is collecting the views of some of our industry’s leading figures for their predictions on 2022 and beyond. Next up is Lauren Ogúndèkó, Chief Digital Officer (CDO) & Co-Founder, Bicycle London.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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