Rob Webster: We have to talk about Facebook
October 21, 2021
Rob Webster is Founder of Canton Marketing Solutions. He’s worked in the adtech industry since 2001 and is NDA’s monthly adtech columnist.
Programmatic
News, views and opinion from the programmatic and data industries.
Rob Webster: We have to talk about Facebook
October 21, 2021
Rob Webster is Founder of Canton Marketing Solutions. He’s worked in the adtech industry since 2001 and is NDA’s monthly adtech columnist.
Programmatic
Walmart to launch its own DSP
Walmart has unveiled its plans to launch a demand-side platform that helps marketers and advertisers to leverage the retailer’s data.
Tyrone Stewart
August 25, 2021
Programmatic
Channel 4 launches real-time bidding on VOD inventory
Channel 4 has become the ‘first’ UK broadcaster to make its digital ad space available programmatically using real-time bidding.
Tyrone Stewart
August 23, 2021
Programmatic
Debunking the myths of CTV
Let’s decipher fact from fiction and take a look at some of the common misconceptions around Connected TV.
Andy Oakes
August 23, 2021
Programmatic
Cavai raises over £6.5 Million and appoints Alex Rahaman to the board
Cavai, the conversational ad tech
Andy Oakes
August 19, 2021
Partner Content
Adnuntius: A new model for programmatic advertising
A look at the challenges faced by programmatic advertising and how Adnuntius is addressing these shortcomings.
NDA Staff
August 16, 2021
Programmatic
DoubleVerify identifies ‘SmokeScreen,’ a new global CTV fraud scheme
SmokeScreen enables screensavers to hijack CTV devices to generate impressions even when the screen is off.
Andy Oakes
August 12, 2021
Partner Content
Why creative must come first
In the fast-moving world of digital advertising, current industry metrics just aren’t good enough. Viewability, for instance, only tells you if your ad had the opportunity to be seen; not if it has been seen – nor, indeed, if it had any impact.
NDA Staff
August 12, 2021
Programmatic
Ozone Ad manager launches unique planning capability powered by first-party data insights
The Ozone Project, the digital advertising platform, has announced the launch of Ozone Ad Manager, a new audience insights dashboard and campaign planning tool.
Andy Oakes
August 12, 2021
Programmatic
85% of SMEs understand GDPR but still not meeting its legal requirements
A new survey has revealed that 85 per cent of the SMEs in the UK are familiar with GDPR but more than half are still not cleaning their data
Andy Oakes
August 10, 2021
Programmatic
The Women In Programmatic Network: Emily Palmer, Consultant, Emily Ad Woman
The Women In Programmatic Network was set up to represent women in the programmatic industry. To celebrate its work and its members, NDA will be running a series of interviews with its members. Next up is Emily Palmer, Consultant, Emily Ad Woman.
Justin Pearse
August 10, 2021
Programmatic
The Women In Programmatic Network: Niki Chana – Director Customer Success, Eyeota
The Women In Programmatic Network was set up to represent women in the programmatic industry. To celebrate its work and its members, NDA will be running a series of interviews with its members. Next we hear from Niki Chana – Director Customer Success, Eyeota.
Justin Pearse
August 6, 2021
Programmatic
The reality of the post cookie world doesn’t have to be that bad
Google has provided publications with precious time to consider alternatives and create a plan for a future without external cookies.
Andy Oakes
August 5, 2021
