Rob Webster is Founder of Canton Marketing Solutions. He’s worked in the adtech industry since 2001 and is NDA’s monthly adtech columnist.
News, views and opinion from the programmatic and data industries.
Walmart has unveiled its plans to launch a demand-side platform that helps marketers and advertisers to leverage the retailer’s data.
Channel 4 has become the ‘first’ UK broadcaster to make its digital ad space available programmatically using real-time bidding.
Let’s decipher fact from fiction and take a look at some of the common misconceptions around Connected TV.
Cavai, the conversational ad tech
A look at the challenges faced by programmatic advertising and how Adnuntius is addressing these shortcomings.
SmokeScreen enables screensavers to hijack CTV devices to generate impressions even when the screen is off.
In the fast-moving world of digital advertising, current industry metrics just aren’t good enough. Viewability, for instance, only tells you if your ad had the opportunity to be seen; not if it has been seen – nor, indeed, if it had any impact.
The Ozone Project, the digital advertising platform, has announced the launch of Ozone Ad Manager, a new audience insights dashboard and campaign planning tool.
A new survey has revealed that 85 per cent of the SMEs in the UK are familiar with GDPR but more than half are still not cleaning their data
The Women In Programmatic Network was set up to represent women in the programmatic industry. To celebrate its work and its members, NDA will be running a series of interviews with its members. Next up is Emily Palmer, Consultant, Emily Ad Woman.
The Women In Programmatic Network was set up to represent women in the programmatic industry. To celebrate its work and its members, NDA will be running a series of interviews with its members. Next we hear from Niki Chana – Director Customer Success, Eyeota.
Google has provided publications with precious time to consider alternatives and create a plan for a future without external cookies.