Interviews, insight & analysis on digital media & marketing

Programmatic

News, views and opinion from the programmatic and data industries.

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Programmatic

Walmart to launch its own DSP

Walmart has unveiled its plans to launch a demand-side platform that helps marketers and advertisers to leverage the retailer’s data.

Programmatic

Debunking the myths of CTV

Let’s decipher fact from fiction and take a look at some of the common misconceptions around Connected TV.

Why creative must come first

In the fast-moving world of digital advertising, current industry metrics just aren’t good enough. Viewability, for instance, only tells you if your ad had the opportunity to be seen; not if it has been seen – nor, indeed, if it had any impact.