News, views and opinion from the programmatic and data industries.
Programmatic has existed within the online advertising world for decades, but hasn’t yet taken off in the world of digital
Programmatic has existed within the online advertising world for decades, but hasn’t yet taken off in the world of digital
NDA, in partnership with Xandr, is collecting the views of some of our industry’s leading figures for their predictions on 2022 and beyond. Next up is Tom Harrison, Executive Director, Head of Programmatic & Display, MG OMD.
The Women In Programmatic Network was set up to represent women in the programmatic industry. To celebrate its work and its members, NDA is running a series of interviews with its members. Next up is Anam Amin, Senior Supply and Product Manager – Programmatic, Publicis Media Groupe.
The format harnesses the established power of moving images and combines it with conversation, to drive maximum engagement.
NDA, in partnership with Xandr, is collecting the views of some of our industry’s leading figures for their predictions on 2022 and beyond. Next up is Colette Munnelly, Solutions Engineer, Xandr.
NDA, in partnership with Xandr, is collecting the views of some of our industry’s leading figures for their predictions on 2022 and beyond. Next up is Catherine Hallam | Head of Data Strategy, Commercial Advertising & Marketing and Jayesh Rajdev, Controller of Advanced Advertising, ITV.
How people are gaming is also changing. It’s not just a question of sitting down to a shoot ‘em up at a desktop, although games like Gears of War remain incredibly popular.
With an increasing number of CTV and digital video options to choose from, how can I find out what strategy and channels will perform best for my brand?
Providing tailored advertising experiences that meet consumer needs at the most convenient time and on the correct communication channel is a necessity in 2022.
Diversity should always be front and centre for any industry, particularly advertising. More than half of people identify with having one or more characteristics of diversity, and companies that actively support diversity are more profitable than those who don’t. But spending doesn’t often reflect this.
NDA, in partnership with Xandr, is collecting the views of some of our industry’s leading figures for their predictions on 2022 and beyond. Next up is Arshiya Nazir, Programmatic Strategy Director, Dentsu.
NDA, in partnership with Xandr, is collecting the views of some of our industry’s leading figures for their predictions on 2022 and beyond. Next up is Dean Weaving, Head of Display, Video & Social at Deliveroo.
The Women In Programmatic Network was set up to represent women in the programmatic industry. To celebrate its work and its members, NDA is running a series of interviews with its members. Next up is Felicity Cusack, Programmatic Media Director, Croud.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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