Rob Webster is Founder of Canton Marketing Solutions. He’s worked in the adtech industry since 2001 and is NDA’s monthly adtech columnist.
News, views and opinion from the programmatic and data industries.
UK consumer mobility has increased 57% in the past year, according to data from the latest Blis Consumer Confidence Pulse
The Women In Programmatic Network was set up to represent women in the programmatic industry. To celebrate its work and its members, NDA will be running a series of interviews with its members. Next up is Jen Antoniou, Account Director Seller, CTV EMEA, Magnite.
Kapil Sampanthan, Business Development Director – TGI at Kantar Media discusses the new data dawn and how marketers should proceed.
Dorota Karc is Head of Programmatic at WallDecaux (JCDecaux Group). We asked her who her hero is.
The UK publishing community is busy developing ad products for its customers that don’t rely on intrusive tracking and targeting methods.
Programmatic Stars celebrates the pioneers, trailblazers and innovators holding the role of Head of Programmatic, one critical to any company today.
Regulators have been saying, loudly and clearly, for some time that the advertising industry needs to change the way it targets consumers online, particularly with CCPA and GDPR on a much broader level.
During the physical disconnect over the last year, work and personal calls have shown us the importance of voice in offering us emotional connections. The question is, how does this transcend into the audio advertising space and, more importantly, do we need to press pause on audio ads as we know them?
What can today’s advertisers do to increase their level of ad exposure, ensuring their messages are hitting the right eyeballs?
Permutive has evolved from a publisher-only DMP to an Audience Platform that enables premium advertisers and publishers to plan, build and activate cohorts.
Immediate Media’s Advertising arm recently held an event discussing ‘Identity in a post-cookie world’. The first part of the event, hosted by NDA Editor Justin Pearse, brought together representatives from Google Ads, Mantis, ID5, and Permutive, which all offer solutions for the post-cookie future.
This month, Rob turns his attention to data clea rooms and asks if they are the future of marketing.