Interviews, insight & analysis on digital media & marketing

Programmatic

News, views and opinion from the programmatic and data industries.

Why personalisation will be key to winning market share in a fragile global economy

Eleanor Oakes 2 September 2020

Is the era of one-to-one communications over?

Eleanor Oakes 1 September 2020

Will the AdTech conference go the same way as the 3rd party cookie?

Eleanor Oakes 26 August 2020

My Digital Hero: Grant Allaway

Justin Pearse 20 August 2020

A Systems Thinking Approach to Digital Transformation

Eleanor Oakes 14 August 2020

How do marketers feel about ‘test, track and trace’ and its impact on consumers?

Eleanor Oakes 13 August 2020

Rebuilding consumer trust in the era of data-led advertising

Eleanor Oakes 13 August 2020

Programmatic Stars: Matthew McIntyre, VP, Programmatic, Essence

Justin Pearse 12 August 2020

How first-party data tech companies will save advertising

Justin Pearse 12 August 2020

Balancing the conflict between privacy and personalisation

Justin Pearse 11 August 2020

An intelligent approach to data extraction

Eleanor Oakes 7 August 2020

My Digital Hero: Ken Parnham, Founder/CEO, AudienceQ

Justin Pearse 31 July 2020