Interviews, insight & analysis on digital media & marketing

My Digital Hero: Adriana Tailor, Collective Media Europe

Adriana Tailor is Head of Data and Insight at Collective Media Europe, with over 10 years of experience in the industry having previously worked with TI Media , ResponseTap and Kantar Media. Her digital hero was a popular pick, with Tina Lakhani making the same choice recently.

Who is your digital hero?

Chloe Grutchfield, Co-Founder of RedBud.

What has she done to win hero status in your eyes?

Chloe’s tremendous effort to support British publishing hasn’t gone unnoticed. She orchestrated numerous projects where she facilitated publishers working together to overcome digital industry challenges.

With amazing eye for detail, she is always ready to help or to support complex solutions designed to resolve ongoing digital industry challenges.

How has her heroism helped drive digital?

As a co-founder of RedBud, she helped publishers achieve transparency and control over data collection and strive to become GDPR compliant.

On a human level, Chloe is equally inspirational and I personally have been so motivated by her will to help the NHS during lockdown by organising donations of laptops and iPads to connect patients in hospitals with their loved ones at home during lockdown.

What the biggest challenges in digital we need another hero to solve?

Resolving the cookie retirement puzzle is one the the challenges of 2021 and 2022.

What is your most heroic personal achievement so far in digital?

I wouldn’t call anything I have done in my roles so far heroic, but probably the closest to anything remotely heroic was to join a new company in the first two weeks of lockdown due to company acquisition and be introduced to a global business, products and people from my dining room.

I’m sure everyone had a similar story about lockdown…I’m also very proud to be part of Digital Leading Ladies group and get inspired by tremendously talented, strong and driven ladies.