NDA launches Media Pride initiative focused on the LGBTQIA+ community
23 May 2023
NDA has launched Media Pride, a central part of the editorial brand, focusing on the LGBTQIA+ community.
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News, views and opinions from publishers and media owners.
NDA has launched Media Pride, a central part of the editorial brand, focusing on the LGBTQIA+ community.
NDA has launched Media Pride, a central part of the editorial brand, focusing on the LGBTQIA+ community.
Immediate Media Co, the special interest content and platform company, has announced the appointment of Cath Waller as MD of Advertising.
NDA Editor Justin Pearse and Publisher Andy Oakes are back with another shuffling glance at this week’s digital media and marketing industry.
Ela Osterberger is the VP of Data at WeTransfer. Previously she ran the Data Science team at Deliveroo and managed one of Europe’s largest Data Science teams. Prior to Deliveroo she ran the audience data team at the Guardian.
NDA next week launches the NDA Heroes 2023, a unique awards programme for the digital media and marketing industry.
In the first It’s Always Media Thursday podcast of 2023, Editor Justin Pearse and Publisher Andy Oakes kick off the year with another gentle ramble through a week in digital media and marketing.
In the second part of our roundtable, in partnership with mediarithmics, our panel delves down into the data, as we seek to understand what solutions might be most effective in balancing privacy with access.
In the latest It’s Always Media Thursday podcast, Editor Justin Pearse and Publisher Andy Oakes are back with their tradition shuffle through a week in digital media and marketing.
There’s no denying these are volatile times. With every economic downturn, the debate rages – to spend or not to spend to maintain brand supremacy? But this is just one of the many challenges facing publishers and advertisers into 2023. Just how do they decide which of the many balls they need to keep in the air to focus on?
If you work in digital marketing, you’ll be aware that 2023 should finally see Google’s oft-delayed deadline for third-party cookie deprecation on Chrome finally arrive in Q3. Expect to see a sharp increase in ‘test and learn’ projects in the identity space early next year, as brands, agencies and publishers alike search for alternative ways to provide the ad targeting and measurement capabilities previously enabled by cookies.
The closer advertisers and publishers get to data, the closer their marketing and technology teams are going to have to work together.
So here’s a money saving tip for all advertisers: stop buying ads that don’t get seen. The most expensive ad that you’ll ever buy is one that no one looks at. All that effort, all that money: it’s worth nothing if your ad is ignored.
The uplifting news filter is a digital-first for PinkNews and will allow the PinkNews audience to only read and view positive news stories if they choose
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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