Interviews, insight & analysis on digital media & marketing

Publishing

News, views and opinions from publishers and media owners.

Publishing

Quality, trustworthy ads drive product perceptions

Almost half of the top factors that consumers feel indicate quality products or services relate to advertising, according to research from The Times and The Sunday Times.

Publishing

Lifting the lid on CTV’s progression – what can we expect this year?

For many years, TV has grappled with how best to measure audiences. Traditional linear TV is in decline, with most consumers now moving towards streaming services. To continue to reach the audience metrics, the industry needs to move towards ad-supported versions of services such as Netflix and NOW TV.