Interviews, insight & analysis on digital media & marketing

Publishing

News, views and opinions from publishers and media owners.

Publishing

The NDA Roundtable: Future proofing your media business in 2023

There’s no denying these are volatile times. With every economic downturn, the debate rages – to spend or not to spend to maintain brand supremacy? But this is just one of the many challenges facing publishers and advertisers into 2023. Just how do they decide which of the many balls they need to keep in the air to focus on?

Partner Content

Predictions: why the time is right for Mail Metro Media’s new identity solution, dmg::ID

If you work in digital marketing, you’ll be aware that 2023 should finally see Google’s oft-delayed deadline for third-party cookie deprecation on Chrome finally arrive in Q3. Expect to see a sharp increase in ‘test and learn’ projects in the identity space early next year, as brands, agencies and publishers alike search for alternative ways to provide the ad targeting and measurement capabilities previously enabled by cookies.

Publishing

Roundtable recap: are advertisers exploiting the full potential of CTV?

Budgets are being diverted from traditional AV and digital campaigns into Connected TV (CTV), but are agencies and broadcasters ready to deliver on those brand investments? Are brands exploring the unique creative potential of CTV? What will be the impact of Netflix’s entry into the CTV ad market? 

Partner Content

Harnessing the power of CTV in Europe

Connected TV, or CTV, refers to the streaming of high-quality video content via smart TVs, Internet-connected devices, tablets, laptops or game consoles, all without the need for a traditional satellite/cable subscription. CTV technology is transforming the way Europeans consume television.

Publishing

It’s Always Media Thursday

In this week’s episode, Andy and Justin talk to Cate Murden, Founder and CEO of PUSH Mind and Body, pioneers in workplace wellbeing