News, views and opinions from publishers and media owners.
Mail Metro Media has teamed up with Firework, to be the first European news publisher to launch vertical video infrastructure across its digital portfolio.
Mail Metro Media has teamed up with Firework, to be the first European news publisher to launch vertical video infrastructure across its digital portfolio.
In the second part of our roundtable, in partnership with mediarithmics, our panel delves down into the data, as we seek to understand what solutions might be most effective in balancing privacy with access.
In the latest It’s Always Media Thursday podcast, Editor Justin Pearse and Publisher Andy Oakes are back with their tradition shuffle through a week in digital media and marketing.
There’s no denying these are volatile times. With every economic downturn, the debate rages – to spend or not to spend to maintain brand supremacy? But this is just one of the many challenges facing publishers and advertisers into 2023. Just how do they decide which of the many balls they need to keep in the air to focus on?
If you work in digital marketing, you’ll be aware that 2023 should finally see Google’s oft-delayed deadline for third-party cookie deprecation on Chrome finally arrive in Q3. Expect to see a sharp increase in ‘test and learn’ projects in the identity space early next year, as brands, agencies and publishers alike search for alternative ways to provide the ad targeting and measurement capabilities previously enabled by cookies.
The closer advertisers and publishers get to data, the closer their marketing and technology teams are going to have to work together.
So here’s a money saving tip for all advertisers: stop buying ads that don’t get seen. The most expensive ad that you’ll ever buy is one that no one looks at. All that effort, all that money: it’s worth nothing if your ad is ignored.
The uplifting news filter is a digital-first for PinkNews and will allow the PinkNews audience to only read and view positive news stories if they choose
Budgets are being diverted from traditional AV and digital campaigns into Connected TV (CTV), but are agencies and broadcasters ready to deliver on those brand investments? Are brands exploring the unique creative potential of CTV? What will be the impact of Netflix’s entry into the CTV ad market?
https://newdigitalage.co/publishing/alex-newberry-cro-content-ignite-giving-transparency-trust-and-control-to-publishers/
Connected TV, or CTV, refers to the streaming of high-quality video content via smart TVs, Internet-connected devices, tablets, laptops or game consoles, all without the need for a traditional satellite/cable subscription. CTV technology is transforming the way Europeans consume television.
In this week’s episode, Andy and Justin talk to Cate Murden, Founder and CEO of PUSH Mind and Body, pioneers in workplace wellbeing
Following his appointment as an advisor to the Independent Publisher Alliance, ShowHeroes’ UK country Manager Steven Filler talks to its Co-Founder, Alex Newberry, about their mission to give UK publishers a stronger voice and their plans for the year ahead…
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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