News, views and opinions from publishers and media owners.
With the launch of NDA’s Media Pride, we talk to leaders across the industry to understand the opportunities and challenges within our industry’s LGBTQIA+ community. Next up is Bryan Scott, Marketing Communications Director, Ozone.
With the launch of NDA’s Media Pride, we talk to leaders across the industry to understand the opportunities and challenges within our industry’s LGBTQIA+ community. Next up is Bryan Scott, Marketing Communications Director, Ozone.
The closer advertisers and publishers get to data, the closer their marketing and technology teams are going to have to work together.
So here’s a money saving tip for all advertisers: stop buying ads that don’t get seen. The most expensive ad that you’ll ever buy is one that no one looks at. All that effort, all that money: it’s worth nothing if your ad is ignored.
The uplifting news filter is a digital-first for PinkNews and will allow the PinkNews audience to only read and view positive news stories if they choose
Budgets are being diverted from traditional AV and digital campaigns into Connected TV (CTV), but are agencies and broadcasters ready to deliver on those brand investments? Are brands exploring the unique creative potential of CTV? What will be the impact of Netflix’s entry into the CTV ad market?
https://newdigitalage.co/publishing/alex-newberry-cro-content-ignite-giving-transparency-trust-and-control-to-publishers/
Connected TV, or CTV, refers to the streaming of high-quality video content via smart TVs, Internet-connected devices, tablets, laptops or game consoles, all without the need for a traditional satellite/cable subscription. CTV technology is transforming the way Europeans consume television.
In this week’s episode, Andy and Justin talk to Cate Murden, Founder and CEO of PUSH Mind and Body, pioneers in workplace wellbeing
Following his appointment as an advisor to the Independent Publisher Alliance, ShowHeroes’ UK country Manager Steven Filler talks to its Co-Founder, Alex Newberry, about their mission to give UK publishers a stronger voice and their plans for the year ahead…
Tripadvisor®, the world’s largest travel guidance platform, has launched The Wanderer, a franchised limited series, now available through Prime Video in multiple markets including the U.S. and U.K…
Many advertisers have a clear view of those affiliate strategies that they can regard as tried and tested. While these will continue to deliver value, building a broader foundation for revenue generation is a logical – indeed, essential – next step. For this reason, advertisers are looking towards employing a more diverse set of affiliate marketing strategies in an effort to outperform the market.
NDA Editor Justin Pearse and Publisher Andy Oakes take their weekly-ish ramble through another week in digital media and marketing.
In many ways, gaming today is a modern marketing conundrum. It’s a shared online experience with millions of mostly young men playing against each other, or watching others play, whether via their Xbox or Playstation devices or streaming services like Twitch or Roblox, yet largely walled off from marketing messages, or the ability to act on them without leaving the game environment.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
Please send all editorial enquiries to: editorial@newdigitalage.co.uk
For partnership enquiries please email us at: partnerships@bluestripegroup.co.uk
Built by Jigowatt – Web Design Peterborough
