Step-by-step processes that will help you better incorporate EI into your client relationships:
News, views and opinions from publishers and media owners.
New Digital Age highlights some
New Digital Age highlights some of the best stories you should read across the media, marketing, and advertising press.
NDA is off for a
ently partnered with adtech company Adnuntius to hold a roundtable discussing the state of the programmatic ecosystem. This is the second writeup of the discussion
Commerce content enables readers to discover goods and services in trusted editorial environments.
NDA recently partnered with adtech company Adnuntius to hold a roundtable discussing the state of the programmatic ecosystem.
The renaming of Facebook to Meta has prompted much speculation about what Mark Zuckerberg’s new world – “a virtual environment where you can be present with people in digital spaces” – will really offers consumers and brands.
Data being used to personalise advertising has been something that has seemingly made consumers uncomfortable for a number of years now. Despite this, research from A Million Ads found that 61% of people are happy to give permission for their data to be used in order for them to receive more relevant ads.
CTV is clearly the way forward for advertisers and, as shown in our ‘CTV is for everyone: 2021’ research, it is important that advertisers have effective strategies in place to stay on top of new consumer trends and understand the differences between their CTV and linear audiences in order to make their advertising more effective.
As we move into the final stages of 2021 and look expectantly towards the new year, let’s take a look at the trends we think will play a part in 2022.
NDA is launching an awards scheme dedicated to celebrating the people, businesses and technologies that power the digital media and marketing industry.
In this week’s It’s Always Media Thursday podcast, released for a change on an actual Thursday, Editor Justin Pearse and Publisher Andy Oakes once again discuss a week in digital media and marketing.