Interviews, insight & analysis on digital media & marketing

Publishing

News, views and opinions from publishers and media owners.

Publishing

The metaverse could offer brands emotional connectivity at scale

The renaming of Facebook to Meta has prompted much speculation about what Mark Zuckerberg’s new world – “a virtual environment where you can be present with people in digital spaces” – will really offers consumers and brands.

Publishing

The NDA Roundtable 3: Personalised advertising in an audio world

Data being used to personalise advertising has been something that has seemingly made consumers uncomfortable for a number of years now. Despite this, research from A Million Ads found that 61% of people are happy to give permission for their data to be used in order for them to receive more relevant ads.

Publishing

CTV is for everyone: an opportunity for advertisers

CTV is clearly the way forward for advertisers and, as shown in our ‘CTV is for everyone: 2021’ research, it is important that advertisers have effective strategies in place to stay on top of new consumer trends and understand the differences between their CTV and linear audiences in order to make their advertising more effective.