Client relationships need strong foundations based on Emotional Intelligence
November 3, 2021
Step-by-step processes that will help you better incorporate EI into your client relationships:
Publishing
News, views and opinions from publishers and media owners.
Client relationships need strong foundations based on Emotional Intelligence
November 3, 2021
Step-by-step processes that will help you better incorporate EI into your client relationships:
Publishing
What you need to read today: fickle Gen Z, greenwashing and CES’s Vegas comeback
New Digital Age highlights some
Michael Feeley
January 6, 2022
Publishing
What you need to read today: Heineken’s Dry Jan campaign, Best Buy’s media network, and more
New Digital Age highlights some of the best stories you should read across the media, marketing, and advertising press.
Tyrone Stewart
January 5, 2022
Publishing
Merry Christmas & Happy New Year from NDA! See you in 2022
NDA is off for a
Justin Pearse
December 22, 2021
Publishing
The NDA Roundtable: Contextual and first-party data put publishers in control
ently partnered with adtech company Adnuntius to hold a roundtable discussing the state of the programmatic ecosystem. This is the second writeup of the discussion
Tyrone Stewart
December 20, 2021
Publishing
A majority of online publishers are reporting a commerce content boom. Don’t be in the minority.
Commerce content enables readers to discover goods and services in trusted editorial environments.
Andy Oakes
December 15, 2021
Publishing
The NDA Roundtable: Solving publishing’s transparency problem through partnerships
NDA recently partnered with adtech company Adnuntius to hold a roundtable discussing the state of the programmatic ecosystem.
Tyrone Stewart
December 14, 2021
Publishing
The metaverse could offer brands emotional connectivity at scale
The renaming of Facebook to Meta has prompted much speculation about what Mark Zuckerberg’s new world – “a virtual environment where you can be present with people in digital spaces” – will really offers consumers and brands.
Justin Pearse
December 14, 2021
Publishing
The NDA Roundtable 3: Personalised advertising in an audio world
Data being used to personalise advertising has been something that has seemingly made consumers uncomfortable for a number of years now. Despite this, research from A Million Ads found that 61% of people are happy to give permission for their data to be used in order for them to receive more relevant ads.
Tyrone Stewart
December 13, 2021
Publishing
CTV is for everyone: an opportunity for advertisers
CTV is clearly the way forward for advertisers and, as shown in our ‘CTV is for everyone: 2021’ research, it is important that advertisers have effective strategies in place to stay on top of new consumer trends and understand the differences between their CTV and linear audiences in order to make their advertising more effective.
Justin Pearse
December 6, 2021
Partner Content
Crystal ball time: Adnami’s five digital advertising trends for 2022
As we move into the final stages of 2021 and look expectantly towards the new year, let’s take a look at the trends we think will play a part in 2022.
Andy Oakes
December 1, 2021
Publishing
The NDA Digital Heroes Awards launches to celebrate digital media & marketing
NDA is launching an awards scheme dedicated to celebrating the people, businesses and technologies that power the digital media and marketing industry.
Justin Pearse
November 18, 2021
Publishing
It’s Always Media Thursday: 99Club returns, OOH creativity and Jerry Daykin’s mini Christmas village
In this week’s It’s Always Media Thursday podcast, released for a change on an actual Thursday, Editor Justin Pearse and Publisher Andy Oakes once again discuss a week in digital media and marketing.
Justin Pearse
November 18, 2021
