My Digital Hero: Yara El Saadani, EMEA Commerce Strategy Director, WPP Media
Yara El Saadani is EMEA Commerce Strategy Director at WPP Media. A Campaign & Media Week 30 Under 30 honouree, previous roles have included at Wavemaker, Mediacom and GroupM. Her digital hero has "made retail media and commerce media digestible and accessible for industry leaders and brands of all sizes".
