Interviews, insight & analysis on digital media & marketing

Social Media

People, news and views from and about the social media industry.

Social Media

The NDA Roundtable PART TWO: Exploring the next generation of native advertising

NDA recently held a roundtable, in partnership with Adyoulike, to discuss the ‘Next Generation of Native Advertising. In this piece (the first writeup is here), we hear from attendees Matt Canner, Business Director at Performics @ Starcom; Liting Spalding, Head of Audience Planning and Programmatic at Havas; Matt Bushby, Head of Programmatic at Zenith; Sophie Strong, Head of Display and Social at Wavemaker UK; and Adyoulike Commercial Director, Kevin Sewell.

Social Media

Is social media the new Hollywood?

In this new world, there are endless opportunities for individual creators and publishers, all of which finally have their chance to share their skills and earn celebrity status like the Hollywood elite.

Social Media

The YouTube conundrum

YouTube is the most prominent video publishing platform across all of in-stream, native, and video formats. Undoubtedly, it’s the most rewarding channel when it comes to unique user reach.