People, news and views from and about the social media industry.
With the rise of social media and influencer culture, there has been a shift in the way consumers make buying decisions. People used to turn to search engines such as Google to search for products they were interested in purchasing and make a decision based on reviews, articles and brand websites. But now, consumers are increasingly discovering brands they purchase on social channels, especially younger generations.
With the rise of social media and influencer culture, there has been a shift in the way consumers make buying decisions. People used to turn to search engines such as Google to search for products they were interested in purchasing and make a decision based on reviews, articles and brand websites. But now, consumers are increasingly discovering brands they purchase on social channels, especially younger generations.
NDA recently held a roundtable, in partnership with Adyoulike, to discuss the ‘Next Generation of Native Advertising. In this piece (the first writeup is here), we hear from attendees Matt Canner, Business Director at Performics @ Starcom; Liting Spalding, Head of Audience Planning and Programmatic at Havas; Matt Bushby, Head of Programmatic at Zenith; Sophie Strong, Head of Display and Social at Wavemaker UK; and Adyoulike Commercial Director, Kevin Sewell.
DA recently held a roundtable, in partnership with Adyoulike, to discuss the ‘Next Generation of Native Advertising.
Stan McLeod, Head of Product at Lickd, discusses the need for collaboration between the music industry, tech platforms and content creators.
Witness Change has taken to social media to make a positive impact by amplifying the voices of refugees.
In this new world, there are endless opportunities for individual creators and publishers, all of which finally have their chance to share their skills and earn celebrity status like the Hollywood elite.
Here’s what fashion brands need to know about the avatars that are growing in importance for a large segment of consumers.
Searches for TikTok in the UK increased by 143%.
Many Influencers have been caught breaking lockdown rules. But has this affected their credibility with public?
With over 1 billion users now on Instagram, it’s hard to ignore its importance. But marketers looking to succeed on Instagram are now fighting for the attention of an increasingly disengaged audience.
TikTok are marking the 2021 edition of the Cannes Lions Awards by launching the #CreativityForGood Hashtag Challenge.
In China, ecommerce is expected to make up 50% of all retail sales. What is driving this growth?
YouTube is the most prominent video publishing platform across all of in-stream, native, and video formats. Undoubtedly, it’s the most rewarding channel when it comes to unique user reach.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
Please send all editorial enquiries to: editorial@newdigitalage.co.uk
For partnership enquiries please email us at: partnerships@bluestripegroup.co.uk
Built by Jigowatt – Web Design Peterborough
