Interviews, insight & analysis on digital media & marketing

TikTok logo on mobile screen

TikTok becomes the world’s highest-grossing social app with over $2.5 million in daily revenue

Short video-sharing platform TikTok now ranks among the social media apps generating the highest revenue, building on its recent global success. TikTok’s revenue also highlights the app’s position as a critical competitor to established social media companies.

In particular, data compiled by Finbold on October 27 indicates that in September 2022, TikTok generated $2.5 million daily on Android and iPhone devices worldwide, excluding the iPad. The value translates to an hourly revenue of about $104,000. During the month, the social media platform recorded a cumulative revenue of $75.8 million.

Notably, TikTok recorded the highest revenue among social media platforms, with the value for Google Play Store standing at $35.14 million to emerge second overall behind the dating app Tinder, which had $37.58 million.

Other leading apps by revenue generated on Google Play include Honor of Kings ($24.05 million), Candy CrushSaga ($21.1 million), Puzzle & Dragons ($20.84 million), Disney+ ($19.01 million), Game for Peace ($17.87 million), Genshin Impact ($17.03 million), Monster Strike ($16.34 million), and Tencent Video ($15.43 million).

On the Apple App Store, TikTok’s revenue also emerged second at $40.66 million behind the gaming app Coin Master, which had $47.96 million. Additionally, other top revenue-generating apps on App Store include Candy CrushSaga ($38.67 million), Roblox ($18.26 million), Royal Match ($12.36 million), Garena FreeFire: 5th Anniv. ($12.02 million), Pokémon GO ($11.19 million), Tinder ($10.55 million), Evony ($10.43 million), and PUBG MOBILE ($9.97 million).

TikTok’s model drives revenue growth  

The report pointed out some key drivers that propelled TikTok to rank among apps with the highest revenue. According to the research report:

“The growth of TikTok has birthed a cultural economy containing influencers and marketing agencies dedicated to the platform, with the initiatives central to the app’s impressive revenue in a highly competitive social media scene. TikTok has sustained an upper hand thanks to its main selling point of built-in recording and editing capabilities. The features make it convenient for content creators to quickly record, edit, and share videos.”

OveTikTok’s success has pushed other social media companies to emulate its success. Notably, other apps are cloning popular TikTok features to attract new demographics.

News

More posts from ->

Agencies

Anything is Possible acquires Custard 

Anything is Possible has announced a new milestone in its growth journey with the successful acquisition of Custard, an SEO and paid search specialist agency headquartered in Manchester…

Read More ->

Related articles

Social Media

How AI is refining influencer discovery

With the rise of social media and influencer culture, there has been a shift in the way consumers make buying decisions. People used to turn to search engines such as Google to search for products they were interested in purchasing and make a decision based on reviews, articles and brand websites. But now, consumers are increasingly discovering brands they purchase on social channels, especially younger generations.

Social Media

Digital Leaders of Tomorrow podcast: Marissa Bell, Reddit

In episode two of season two, Reddit’s Marissa Bell discusses her zig-zagging career between the US and UK, how her inquisitive nature has helped to shape her journey and, most importantly, British slang.