People, news and views from and about the social media industry.
Successful influencer marketing relies on the strength of the relationship between the follower and the influencer. So how are Instagram influencers able to achieve this connection
Successful influencer marketing relies on the strength of the relationship between the follower and the influencer. So how are Instagram influencers able to achieve this connection
The accelerating pace of change in ‘video-first’ social media platforms is leading to a growing crisis for social media professionals. They are struggling with widening skills gaps and unrealistic expectations from businesses that underestimate the challenges of the role
More than 50 million people around the globe now consider themselves creators. And despite its infancy – the creator economy was born only a decade ago – it’s already valued at over £78.1 billio
Research reveals YouTube is the most used platform overall with 88% of respondents using it since 2020 – rising to 93% in Gen Z adults
Successful influencer marketing relies on the strength of the relationship between the follower and the influencer. So how are Instagram influencers able to achieve this connection
ISBA has launched an updated version of its Influencer Marketing Code of Conduct, with a focus on helping brands to deliver better diversity, equity, inclusion, and representation in their influencer activity…
Launched in 2020 by French co-founders, BeReal is now the second most downloaded social media app ahead of Facebook, Teleam and Skype (as of March 2022), with the biggest adoption by Gen Z.
So might say that having more team shirt styles than players is excessive – like top flight Serie A club S.S.C. Napoli who are about to launch their thirteenth kit of the 21-22 season.
Brad Rees, Chief Executive Officer at Mediacells, takes a look at some of the social media trends in Europe’s top five football leagues.
With the NDA Heroes Awards fast approaching, New Digital Age is running a series of interviews with the highly-respected names on the judging panel. Next, we hear from Nick Baughan, Director of Agencies, UK&I, Meta.
Native advertising is attracting the attention of a new generation of brand advertisers. In the search for privacy-compliant contextual ways to target customers online, native is emerging as a channel capable of delivering both performance and brand equity uplifts – but only if leveraged effectively.
The new whitepaper – Making Sense of Mass Mentions – highlights the growing scale of the problem brands face with cancel culture and explores the risks misinformation and harmful content poses to brand reputation.
Today on International Women’s Day, Hootsuite powers the second annual World Woman Hour, a global digital celebration dedicated to highlighting inspirational stories of women from all walks of life.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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