Interviews, insight & analysis on digital media & marketing

Social Media

People, news and views from and about the social media industry.

Social Media

What is dark social and why does it matter for your brand?

Up to 95% of your web traffic could be coming from what is known as “dark social”, which refers to the invisible sharing that occurs through private social channels, making it very difficult to track.

Social Media

Why Influencer Marketing Needs a Makeover

Consumers’ attitudes towards Influencer marketing have changed in recent times and therefore businesses and brands need to alter their approach when it comes to utilising this particular marketing niche, to drive the most success

Social Media

Sophie Strong: A thread of success for Zuckerberg

There are estimated to be over 128 social media platforms globally, with the average consumer bouncing between seven on any given day.  

Earlier this month, another was added to the list.  Threads, the latest in a suite of social media apps under Mark Zuckerberg’s META umbrella.  And, wow, it did it pack a punch on launch

Social Media launches influencer and creator management platform

Partnership management platform has launched, an influencer marketing platform that allows advertisers to discover, create, manage, and scale full-funnel influencer marketing programmes from a single interface…