The continual growth of CTV will add fuel to the flames of YouTube and streaming services, writes Rob Blake of Channel Factory…
People, news and views from and about the social media industry.
The @bbccin channel will share behind the scenes content and fundraising updates, featuring the charity’s iconic mascot Pudsey.
Even though more than three billion people engage with social media every month, paid social advertising remains largely misunderstood in betting and gaming, with significant opportunities for those who can optimise their offering.
A new YouGov study, amplified by the BBC, finds that 41.5% of UK respondents identify as ‘fans of women’s sport’. And social media is the driving force behind this.
Influencer managers are at the core of successful Influencer Marketing (IM) campaigns. From finding the right influencers to bringing successful campaigns to life.
Bespoke ‘shoe artist’ Zebra Customs produced a pair of Nike Air Zoom Mercurial football boots for Wrexham AFC striker Paul Mullin last week, with the custom message ‘F*** The Tories’ [FTT] emblazoned across the left (naturally) outstep of the boot.
Today, Snap announced a renewed content partnership with Sky Sports UK, one of the world’s largest sport broadcasters, to host made-for-mobile, short-form content on Snapchat Discover.
TikTok’s revenue highlights the app’s position as a critical competitor to established social media companies.
Research from Snap has revealed that, despite the growing expectations of consumers around the potential of augmented reality, a major gulf exists when it comes to brands’ perception of how consumers want to use it…
Consumer intelligence platform Talkwalker has released its annual Social Media Trends 2023 Report: From insights to action: how to disrupt a disruptive consumer…
Interweaving more customer-generated photos and videos alongside professionally produced brand imagery could be a timely tactic, writes Damien Mahoney of Nosto…
The diversity of platforms’ “zeitgeist” means that users’ interests and behaviours differ across social media. It’s crucial that creators understand why users are visiting particular platforms and that they use this knowledge to guide the content they create and share
For businesses, the commerce-driven WhatsApp Business has provided a brand new way to communicate with their customer base. Building on existing SMS channels, businesses can now adapt and evolve their contact centres to meet their customers’ current communication needs and preferences.