Interviews, insight & analysis on digital media & marketing

Social Media

People, news and views from and about the social media industry.

Social Media

10 tips to unlock paid social potential in betting and gaming

Even though more than three billion people engage with social media every month, paid social advertising remains largely misunderstood in betting and gaming, with significant opportunities for those who can optimise their offering.

Social Media

How Hollywood-owned Wrexham AFC created a ‘Sex Pistols’​ moment

Bespoke ‘shoe artist’ Zebra Customs produced a pair of Nike Air Zoom Mercurial football boots for Wrexham AFC striker Paul Mullin last week, with the custom message ‘F*** The Tories’ [FTT] emblazoned across the left (naturally) outstep of the boot.

Social Media

The content creation evolution: using multiple platforms to reach audiences

The diversity of platforms’ “zeitgeist” means that users’ interests and behaviours differ across social media. It’s crucial that creators understand why users are visiting particular platforms and that they use this knowledge to guide the content they create and share

Social Media

WhatsApp: The key to responding to customers’ needs in the moment

For businesses, the commerce-driven WhatsApp Business has provided a brand new way to communicate with their customer base. Building on existing SMS channels, businesses can now adapt and evolve their contact centres to meet their customers’ current communication needs and preferences.