People, news and views from and about the social media industry.
Richard McLeod, head of marketing effectiveness, Insights, at Kantar explains why marketers need to shift their perception of social media when it comes to brand building…
Richard McLeod, head of marketing effectiveness, Insights, at Kantar explains why marketers need to shift their perception of social media when it comes to brand building…
Although film-of-the-moment, Everything Everywhere All at Once, gave us a peek into the multiverse, the red carpet seems yet to catch-up. Limelight-hungry celebs are missing a trick by not experimenting with new tech-led opportunities like digital fashion.
One of the most important ones is how to solve influencer marketing
pay disparities, an issue that has been around from the beginning, but now, unsolved, threatens
to undo any other work done by the industry to ensure the space reaches its potential to be fully
inclusive.
Project Clover will introduce security gateways that determine employee access to UK and European user data and data transfers outside of Europe.
Meta is sunsetting its live stream shopping business on Instagram, just six months after it closed the same offering on Facebook.
What may have been an interesting experiment, ultimately did not deliver. Its end highlights the challenges that social media players – keen to diversify their advertising revenues – are facing. And it explains why they’ve tried to replicate China’s success with livestream shopping, where the medium is integral to eCommerce and estimated to drive 4.9 trillion Yuan in 2023 (£595 billion).
Original research of over 1,000 UK shoppers by Retail Technology Show has revealed that the average consumer now makes 10 purchases on TikTok each year, outpacing other social networks…
NDA’s podcast series Digital Leaders meets Heads of Digital, Digital Directors and Chief Digital Officers at brands to find out what the role means today and how they’re using digital to get closer to their customers. Next up is Adrian Harris, Head of Digital at VisitBritain.
Bowing to pressure over how advertisers can target young people on both Facebook and Instagram, Meta has just introduced new measures to restrict brands’ access to teens’ data, and tools that will allow users to better manage the types of ads they see on the platform.
There’s a real buzz about YouTube’s new revenue sharing model for creators, writes Ed East of influencer marketing agency Billion Dollar Boy…
The key to achieving social campaign performance optimisation will rest on technology built on industry partnerships, writes Rob Cootes of DoubleVerify…
A new 2023 State of Social & User-Generated Content (SOSUGC) report from TINT has found consumers trust authentic, unpaid reviews from real customers more than any other type of content, with the level of trust variable depending on the type of content…
once a distant, futuristic idea, the concept of an immersive, virtual shared space is coming – and it has the capacity to change everything, writes Chris Pottrell of Nebula…
Research from Reddit (in association with independent insights agency Talk Shoppe) has revealed that consumers’ reasons for engaging with social media are changing in unexpected ways, creating new demands on social platforms and opening up new opportunities for brands to leverage the power of community…
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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