The Code has been driven by ISBA members who wanted to address the negative issues surrounding influencer marketing
People, news and views from and about the social media industry.
Influencers working with some of the world’s most iconic brands will be subject to the first-ever industry-wide set of global standards for influencer marketing,
No matter your opinion, there’s no denying that influencer marketing is big business — the industry is set to grow to approximately $13.8 billion this year.
Pinterest isn’t just one of the world’s leading platforms for sharing ideas and finding inspiration. With over 459 million monthly active users calling the social media giant home, Pinterest also provides businesses with huge potential to grow their brand.
Instagram has teamed up with Small Business Britain to launch its first UK mentorship programme for small businesses.
Channel 4 and TikTok have teamed up to create a hub dedicated to the Tokyo 2020 Paralympic Games.