People, news and views from and about the social media industry.
When Paris Hilton, heiress of the Hilton Hotels empire, swept through Cannes Lions International Festival of Creativity this summer, declaring herself “the original influencer” and self-styled “Queen of the Metaverse”, it sparked an interesting debate among some marketers; what’s the difference between an influencer and creator?
When Paris Hilton, heiress of the Hilton Hotels empire, swept through Cannes Lions International Festival of Creativity this summer, declaring herself “the original influencer” and self-styled “Queen of the Metaverse”, it sparked an interesting debate among some marketers; what’s the difference between an influencer and creator?
The passing of the Queen was commemorated by every English football club and Mediacells has analysed the making and meaning of the most engaging memorial posts through the lens of the English Premier League (EPL)…
Creators will have an essential role to play in helping to humanise and build communities in the Metaverse, and can act as an important ambassadors for brands looking to explore the new virtual world, according to Olly Lewis, CEO & founder of THE FIFTH.
Storyly has launched ‘Moments’ to enable mobile app owners to empower their users further by giving them the ability to create and post their own Stories directly in the mobile app…
How did brands perform around the Queen’s funeral?
Logitech has joined forces with creator commerce company Whalar to launch the Whalar Creator Academy.
Employment lawyer warns Brits they could be sacked for using BeReal at work…
Mediacells analysed the Instagram transfer-related posts of major European football clubs to see what generated most engagement and why…
A group of young Digital Disruptors tasked by the Tomorrow Group with creating a handful of new social media networks have plumped for judgement-free, gender positive, no filter platforms to build a more positive future…
Two-thirds of marketers (62%) believe that social commerce will be the most popular influencer marketing campaign objective within the next year, according to new research from Influencer Intelligence.
So how does a legacy brand engage on social while remaining relevant and true to the brand? By fully embracing the unique opportunities that social videos present and leaning into creating fun and engaging content.
The metaverse promises a virtual future in which nearly anything is possible and where you can buy just about anything you can imagine. Whether you are looking for a new designer outfit for your avatar or a virtual palace to call home, meta-sellers will be there to meet your needs.
Marketers need to make the most of the enormous reach and engagement TikTok has to offer, writes Iain Beable of Hootsuite…
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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