Interviews, insight & analysis on digital media & marketing

Social Media

People, news and views from and about the social media industry.

Social Media

How to solve influencer marketing pay disparities

One of the most important ones is how to solve influencer marketing
pay disparities, an issue that has been around from the beginning, but now, unsolved, threatens
to undo any other work done by the industry to ensure the space reaches its potential to be fully
inclusive.

Social Media

Does Livestream Shopping have a future in the West?

Meta is sunsetting its live stream shopping business on Instagram, just six months after it closed the same offering on Facebook.

What may have been an interesting experiment, ultimately did not deliver. Its end highlights the challenges that social media players – keen to diversify their advertising revenues – are facing. And it explains why they’ve tried to replicate China’s success with livestream shopping, where the medium is integral to eCommerce and estimated to drive 4.9 trillion Yuan in 2023 (£595 billion).

Social Media

Digital Leaders podcast: Adrian Harris, Head of Digital at VisitBritain

NDA’s podcast series Digital Leaders meets Heads of Digital, Digital Directors and Chief Digital Officers at brands to find out what the role means today and how they’re using digital to get closer to their customers. Next up is Adrian Harris, Head of Digital at VisitBritain.

Social Media

New TINT report finds user-generated content most trustworthy

A new 2023 State of Social & User-Generated Content (SOSUGC) report from TINT has found consumers trust authentic, unpaid reviews from real customers more than any other type of content, with the level of trust variable depending on the type of content…

Social Media

The metaverse – is it the real deal?

once a distant, futuristic idea, the concept of an immersive, virtual shared space is coming – and it has the capacity to change everything, writes Chris Pottrell of Nebula…