The dream team of YouTube and CTV
25 November 2022
The continual growth of CTV will add fuel to the flames of YouTube and streaming services, writes Rob Blake of Channel Factory…
Social Media
People, news and views from and about the social media industry.
The dream team of YouTube and CTV
25 November 2022
The continual growth of CTV will add fuel to the flames of YouTube and streaming services, writes Rob Blake of Channel Factory…
Social Media
BBC Children in Need launches TikTok channel and donation sticker
The @bbccin channel will share behind the scenes content and fundraising updates, featuring the charity’s iconic mascot Pudsey.
Tyrone Stewart
17 November 2022
Social Media
10 tips to unlock paid social potential in betting and gaming
Even though more than three billion people engage with social media every month, paid social advertising remains largely misunderstood in betting and gaming, with significant opportunities for those who can optimise their offering.
NDA Staff
15 November 2022
Social Media
Women’s sports audiences continue to grow on the road to AU-NZ 2023
A new YouGov study, amplified by the BBC, finds that 41.5% of UK respondents identify as ‘fans of women’s sport’. And social media is the driving force behind this.
Andy Oakes
9 November 2022
Social Media
How influencer marketing works, a behind the scenes chat
Influencer managers are at the core of successful Influencer Marketing (IM) campaigns. From finding the right influencers to bringing successful campaigns to life.
NDA Staff
9 November 2022
Social Media
How Hollywood-owned Wrexham AFC created a ‘Sex Pistols’ moment
Bespoke ‘shoe artist’ Zebra Customs produced a pair of Nike Air Zoom Mercurial football boots for Wrexham AFC striker Paul Mullin last week, with the custom message ‘F*** The Tories’ [FTT] emblazoned across the left (naturally) outstep of the boot.
NDA Staff
2 November 2022
Social Media
Snap announces a renewed content partnership with Sky Sports
Today, Snap announced a renewed content partnership with Sky Sports UK, one of the world’s largest sport broadcasters, to host made-for-mobile, short-form content on Snapchat Discover.
Andy Oakes
1 November 2022
Social Media
TikTok becomes the world’s highest-grossing social app with over $2.5 million in daily revenue
TikTok’s revenue highlights the app’s position as a critical competitor to established social media companies.
Andy Oakes
27 October 2022
Social Media
Consumers expectations accelerate around AR, finds study from Snap and Ipsos
Research from Snap has revealed that, despite the growing expectations of consumers around the potential of augmented reality, a major gulf exists when it comes to brands’ perception of how consumers want to use it…
Michael Feeley
27 October 2022
Social Media
2023 set to be the year of predictive analytics, decentralised networks and the metaverse
Consumer intelligence platform Talkwalker has released its annual Social Media Trends 2023 Report: From insights to action: how to disrupt a disruptive consumer…
Michael Feeley
25 October 2022
Brands
It’s time for brands to embrace visual user-generated content
Interweaving more customer-generated photos and videos alongside professionally produced brand imagery could be a timely tactic, writes Damien Mahoney of Nosto…
NDA Staff
24 October 2022
Social Media
The content creation evolution: using multiple platforms to reach audiences
The diversity of platforms’ “zeitgeist” means that users’ interests and behaviours differ across social media. It’s crucial that creators understand why users are visiting particular platforms and that they use this knowledge to guide the content they create and share
NDA Staff
19 October 2022
Social Media
WhatsApp: The key to responding to customers’ needs in the moment
For businesses, the commerce-driven WhatsApp Business has provided a brand new way to communicate with their customer base. Building on existing SMS channels, businesses can now adapt and evolve their contact centres to meet their customers’ current communication needs and preferences.
Justin Pearse
17 October 2022
