Social Media

"It will be interesting to see how LLMs decide which creator content deserves to be surfaced," says Tim Mitchell, CEO of CreatorOS. "Choosing the right creators will become increasingly important." ...  

The European Association of Communications Agencies (EACA) has announced a three-pronged programme to improve standards in influencer marketing as the channel attracts an increasing share of marketing budgets. New Digital Age spoke with Charley Stoney, CEO of EACA, to find out more...