“Creator marketing is consistently under-valued in traditional measurement”: Will Frappell, Chief Growth Officer at Charlie Oscar Rebecca Sentance 5 May 2026
How social commerce is transforming the path to purchase, and what does it mean? Justin Pearse 20 April 2026
Global influencer Brandon B brings in News UK’s Olly Lewis to scale end-to-end offering at social advertising agency StudioB NDA Staff 1 April 2026
Q&A: Chris Daly, CEO of the CIM, discusses the prospect of a social media ban for under-16s Michael Feeley 17 March 2026
Madfest North: The Wild West of influencer measurement: Cracking the code on effectiveness NDA Staff 25 February 2026
Q&A: Sam Coleman of NewGen on social media, AI and influencer marketing Michael Feeley 6 February 2026
One year of Andromeda: why creator-led diversity is now a boardroom issue NDA Contributor 27 January 2026
