Social Media

Nearly half of consumers (49%) now use TikTok to search for products, with 86% of Gen Z searching on TikTok weekly, almost on par with traditional search engines. This is a fundamental behaviour shift that’s changing how people discover brands, says Joe Adsett, Managing Director, Refluenced...

Which videos should you localise? Which languages matter for your channel? Will the investment drive revenue growth, or are you throwing money at a vanity metric? In this piece, Chris Antunes, Co-founder and Co-CEO of 3Play Media, discusses the role of AI in your dubbing strategy...

"Reactive social has become the all-purpose hack for brands seeking cultural relevance," writes Oscar Mackenzie of Jungle Creations. "The deeper issue is that reactive social can win attention on platform terms while weakening the brand itself..."