People, news and views from and about the social media industry.
With budgets increasing, profitability KPIs left unaligned, and consumers flocking to social media for purchasing, new research from ROI Hunter has sparked concern in how retail marketers place their social ad spend…
With budgets increasing, profitability KPIs left unaligned, and consumers flocking to social media for purchasing, new research from ROI Hunter has sparked concern in how retail marketers place their social ad spend…
Research by global influencer agency Billion Dollar Boy has revealed a collective increase of 15.6 million social media followers across the 736 players competing in the Women’s World Cup 2023…
Up to 95% of your web traffic could be coming from what is known as “dark social”, which refers to the invisible sharing that occurs through private social channels, making it very difficult to track.
A turbulent economic landscape and employment market is putting increasing pressure on businesses to retain and attract talent. And in fast-paced and typically high-turnover labour markets such as the PR, marketing and communications space, the value of employer brand cannot be overstated.
We asked Josie Dougoud of The Romans to choose her Digital Hero
Today, Overwatch 2, the popular team-based action game, shared initial results from its latest marketing campaign promoting the upcoming launch of Overwatch 2: Invasion. The campaign includes a collaboration with actor John Cena and leading gaming influencers with a global audience exceeding 200 million
While its future may be uncertain, marketers can’t ignore Threads, says Hannah Walley, head of Media UK and Ireland at Kantar…
Consumers’ attitudes towards Influencer marketing have changed in recent times and therefore businesses and brands need to alter their approach when it comes to utilising this particular marketing niche, to drive the most success
Google’s new Perspectives feature means that its search results will now feature relevant user-generated content (UGC) from real people, writes Damien Mahoney, Chief Strategy Officer, Nosto…
Horizon Union, the creator-first esports organisation, today announced the launch of The Beyond Programme, a new initiative designed specifically to support and nurture creators as they progress through their careers at the company.
New social platform Threads offers some exciting possibilities, writes Paul Houston of Catalyst…
There are estimated to be over 128 social media platforms globally, with the average consumer bouncing between seven on any given day.
Earlier this month, another was added to the list. Threads, the latest in a suite of social media apps under Mark Zuckerberg’s META umbrella. And, wow, it did it pack a punch on launch
Partnership management platform impact.com has launched impact.com/creator, an influencer marketing platform that allows advertisers to discover, create, manage, and scale full-funnel influencer marketing programmes from a single interface…
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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