People, news and views from and about the social media industry.
The ‘Summer Food Festival’ campaign enables consumers to select from one of four summer food options – each of which contains a selection of summer dishes and recipes for them to try out.
The ‘Summer Food Festival’ campaign enables consumers to select from one of four summer food options – each of which contains a selection of summer dishes and recipes for them to try out.
Brad Rees, Mediacells CEO, analyses the Twitter engagement generated by England’s Women’s EURO 2022 success.
Follow Me is a six-week programme aimed at providing SMBs with resources on how to get started on TikTok, and use the platform to boost their business.
Today’s brands spend enormous sums of money marketing their products and services to Generation Z. That’s because Gen Z holds a serious chunk of spending power – £300 billion, according to one recent estimate. That figure rises even more when you consider their future personal spending and influence on disposable family income.
Liqueur brand St-Germain has teamed up with Pinterest to deliver a ‘first-of-its-kind’ immersive and interactive experience that serves up cocktail inspiration for consumers.
We Are Futures specialises in the youth markets of tomorrow. They analyse how young people think, react, talk and behave on digital platforms to help clients including Natwest, Sky, and Samsung connect with young people…
Pete Holley, Head of Measurement at Realtime, explores how statistical approaches can help marketers to better understand the impact of their social media campaigns.
Social media have given everyone a voice, ‘ultra-democratising’ the nature of speech, according to comedian, presenter, author, and screenwriter David Baddiel, speaking at MAD//Fest London 2022.
So how do purpose-driven brands use technology and games in a way that is not exploitative and harmful to children?
The content partnership will bring clips from the 2022 FIFA World Cup, Love Island, and I’m a Celebrity… Get Me Out of Here! to Snapchat Discover.
The accelerating pace of change in ‘video-first’ social media platforms is leading to a growing crisis for social media professionals. They are struggling with widening skills gaps and unrealistic expectations from businesses that underestimate the challenges of the role
More than 50 million people around the globe now consider themselves creators. And despite its infancy – the creator economy was born only a decade ago – it’s already valued at over £78.1 billio
Research reveals YouTube is the most used platform overall with 88% of respondents using it since 2020 – rising to 93% in Gen Z adults
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
Please send all editorial enquiries to: editorial@newdigitalage.co.uk
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