Strategy

Advertisers increase contextual targeting spend by £770 million in 2023

Michael Feeley 24 March 2023

The power of platforms: Combining TV and gaming to provide that sweet spot for brands

Michael Feeley 22 March 2023

Superficial personalisation is costing retailers and brands, finds MoEngage research

Michael Feeley 21 March 2023

Cinema ads rank No. 1 for attention in new study from National CineMedia, Lumen and dentsu

Michael Feeley 16 March 2023

Digital Women: what do you consider your proudest professional achievement?

Michael Feeley 16 March 2023

Digital Women: what can employers do to help women at work?

Michael Feeley 15 March 2023

Flexible working hours are a top priority for Gen Z

Michael Feeley 15 March 2023

Three top tips for effective B2B marketing in 2023

Andy Oakes 10 March 2023

Top 10 digital myths you should stop believing in 2023

NDA Contributor 8 March 2023

Portrayals of women in family and domestic settings in adverts more than doubled in 2022

NDA Staff 8 March 2023

Hawk launches Carboncut environmental impact reduction programme

Michael Feeley 7 March 2023

Playground xyz study finds carbon emissions from digital ads fall by 63% on average when measured and optimised for attention time

NDA Staff 3 March 2023