Specsavers partners with Ekimetrics to transform Marketing Mix Optimisation Michael Feeley 27 October 2022
Incrementality is the new buzzword in ad measurement, but what does it mean? NDA Staff 24 October 2022
Marketers have high expectations for the metaverse, but consumers need education Tyrone Stewart 19 October 2022
Tap into culture to win hearts and minds, urges research from Impero Activate Michael Feeley 18 October 2022
My Best Marketing Tip, Gary Plunkett, Chief Commercial Officer, Dtail: “Embrace the pivot” NDA Staff 18 October 2022
Ekimetrics partners with Meta to explore role of creative in marketing effectiveness Michael Feeley 11 October 2022
Data silos among internal teams leading to missed opportunities for retailers Michael Feeley 30 September 2022
