Marketers still aren’t ready for cookie deprecation
20 September 2023
According to an Adform survey of 331 UK marketers, conducted by YouGov, just 33% feel they are well-prepared for the removal of cookies.
Research
Marketers still aren’t ready for cookie deprecation
20 September 2023
According to an Adform survey of 331 UK marketers, conducted by YouGov, just 33% feel they are well-prepared for the removal of cookies.
Publishing
The NDA ad industry journalist roundtable part 3
The NDA Journalism in the
Justin Pearse
5 November 2020
Programmatic
After the panic, comes the analysis
Kevin O’Farrell, Associate Vice President of Analytic Partners discusses the advertising world in Q3 and why a dramatic new approach is required.
Eleanor Oakes
5 November 2020
Publishing
Balancing the value of breaking news and insight in the ad industry trade press
The NDA Journalism in the Marketing and Ad Industry Roundtable Summit brought together our industry’s leading journalists to discuss the vital role journalism plays in both supporting
Cat Turner
3 November 2020
Social Media
Kindness and community: the new marketing metrics?
“Kindness” in communications and advertising
Cat Turner
29 October 2020
Covid-19
A raft of new research finds brands failing to capitalise on ecommerce potential
Despite retail brands in the
NDA Staff
14 October 2020
Covid-19
The changing world of work – what next for our offices?
Eight months ago our world
Cat Turner
12 October 2020
Strategy
Digital industry revenues and wages predicted to rise over the next twelve months
The digital media and marketing
Justin Pearse
1 October 2020
Strategy
To engage teens you need to understand the digital lives of the new teen tribes
By Victoria Cook, Global Head
Justin Pearse
18 August 2020
Covid-19
How do marketers feel about ‘test, track and trace’ and its impact on consumers?
How personal consumer data is handled has long been a hot topic. People today are much more aware of the value of their data.
Eleanor Oakes
13 August 2020
Programmatic
Rebuilding consumer trust in the era of data-led advertising
Consumer trust is fragile and in recent weeks, issues surrounding consumer privacy have made national headlines across the globe.
Eleanor Oakes
13 August 2020
Publishing
The NDA Roundtable: The power of local advertising
Too few brands are leveraging
Justin Pearse
3 August 2020
Covid-19
A picture of post-pandemic customer segments
How to understandthe new shopping behaviours caused by COVID-19
Justin Pearse
15 July 2020
