According to an Adform survey of 331 UK marketers, conducted by YouGov, just 33% feel they are well-prepared for the removal of cookies.
The NDA Journalism in the
Kevin O’Farrell, Associate Vice President of Analytic Partners discusses the advertising world in Q3 and why a dramatic new approach is required.
The NDA Journalism in the Marketing and Ad Industry Roundtable Summit brought together our industry’s leading journalists to discuss the vital role journalism plays in both supporting
“Kindness” in communications and advertising
Despite retail brands in the
Eight months ago our world
The digital media and marketing
By Victoria Cook, Global Head
How personal consumer data is handled has long been a hot topic. People today are much more aware of the value of their data.
Consumer trust is fragile and in recent weeks, issues surrounding consumer privacy have made national headlines across the globe.
Too few brands are leveraging
How to understandthe new shopping behaviours caused by COVID-19