Marketers still aren’t ready for cookie deprecation
20 September 2023
According to an Adform survey of 331 UK marketers, conducted by YouGov, just 33% feel they are well-prepared for the removal of cookies.
Research
Marketers still aren’t ready for cookie deprecation
20 September 2023
According to an Adform survey of 331 UK marketers, conducted by YouGov, just 33% feel they are well-prepared for the removal of cookies.
Strategy
UK marketing budget growth hits one-year high, reveals Q1 2023 IPA Bellwether Report
Companies’ total UK marketing budget growth is at its strongest since Q2 2022, despite an intensely challenging economic environment both domestically and globally, according to the Q1 2023 IPA Bellwether Report…
Michael Feeley
20 April 2023
Retail
Rent, repair, resell: circular economy looks set to grow, according to IPA survey
Consumers are increasingly looking to rent, repair and re-sell items, according to new research from the IPA…
NDA Staff
18 April 2023
Strategy
89% of companies believe that first-party data improves customer experiences
Twilio’s fourth annual State of Customer Engagement Report reveals that nine in ten (89%) companies agree that using first-party data in marketing improves customer experiences…
Michael Feeley
17 April 2023
Omnichannel
More than half of digital media budgets in 2022 spent on ads that did not meet creative best practices
New analysis from Creative X has revealed that some of the world’s largest brands are significantly undermining their ad spend budgets, thereby impacting performance, by developing below par creative for online ads.
Michael Feeley
6 April 2023
Technology
New research reveals only 8% of UK businesses plan to deliver AR/VR content in the future
Despite the latest innovation leaps in the metaverse and generative AI, new research by content management system (CMS) provider Storyblok reveals a mere 8% of UK businesses have plans to deliver content via AR/VR in the future…
Michael Feeley
28 March 2023
Strategy
Advertisers increase contextual targeting spend by £770 million in 2023
Signal loss is making people-based ad targeting more challenging, according to a new study from Nano Interactive…
Michael Feeley
24 March 2023
Strategy
Superficial personalisation is costing retailers and brands, finds MoEngage research
uperficial personalisation persists as a key customer engagement bugbear for European shoppers, risking retailers lost revenues and loyalty, the latest research from insights-led customer engagement platform, MoEngage, revealed…
Michael Feeley
21 March 2023
Strategy
Cinema ads rank No. 1 for attention in new study from National CineMedia, Lumen and dentsu
A study from National CineMedia, Lumen and dentsu has found that ads played in cinemas ranked number one for consumer attention when measured against all other video platforms….
Michael Feeley
16 March 2023
Strategy
Flexible working hours are a top priority for Gen Z
New data from Fiverr has revealed the work preferences and career ambitions of UK Gen Z, with a majority shunning traditional 9 to 5 employment in favour of flexible hours and the opportunity to be their own boss.
Michael Feeley
15 March 2023
Programmatic
Privacy, transparency, and sustainability causing more issues for advertisers than brand safety
Privacy, transparency, and sustainability are now bigger challenges for digital advertisers than brand safety, according to IAB Europe’s 2023 Brand Safety Poll.
Tyrone Stewart
9 March 2023
Strategy
Portrayals of women in family and domestic settings in adverts more than doubled in 2022
To mark International Women’s Day, CreativeX, a creative data platform for the world’s largest brands, has published new analysis showing a need for brands to elevate their approach to including women in ads…
NDA Staff
8 March 2023
Social Media
TikTok overtakes Instagram and Facebook as the UK’s most shopped social channel
Original research of over 1,000 UK shoppers by Retail Technology Show has revealed that the average consumer now makes 10 purchases on TikTok each year, outpacing other social networks…
Michael Feeley
22 February 2023
