Olyzon, an agentic connected TV (CTV) advertising platform, has launched in the US with its AI-native solutions, which it hopes will transform the way brands approach CTV.
The platform promises brands and agencies “real-time control to deliver outcomes” through its AI agents. It is said to automate media planning and leverage contextual AI signals for program-level targeting and audience intelligence.
“Despite the rise of digital screens of varying sizes, television remains the most powerful stage for brands to engage audiences at scale,” said Jules Minvielle, CEO and Co-founder of Olyzon. “Yet, CTV advertising remains fragmented, inefficient and opaque. Olyzon was built to transform that reality—with agentic solutions that automate media planning, deliver multi-format creative activation, offer full transparency, and scale performance across the premium content.”
As part of the entry into the US, Minvielle – who previously co-founded adtech company Ogury and digital creative agency Mozoo – will relocate from Paris to New York.
The company has also hired Zach Sorscher as Senior Vice President of Sales. He has previously held roles at Exte, SmartMedia Technologies, MiQ, MediaCom, and ID Media.
“Olyzon is solving some of CTV’s biggest challenges by delivering AI solutions that empower advertisers to achieve unmatched precision, performance, and scale,” said Sorscher. “CTV is at a turning point, and I’m thrilled to join Jules and the team at this pivotal moment to bring agentic activation for CTV to US marketers.”
Olyzon is already working with brands including Loewe, Nissan, Accor, Audi, BNP Paribas, IKEA, Levi’s, Longines, Mastercard, MG, PUIG, and Red Bull. Its publisher partners include Amagi Ads, BFM RMC Ads, Fubo, LG Ads, M6, Plex, Titan OS, TCL, Vidaa, Vizio, and World Poker Tour.
