Sky Media, the advertising partnerships arm of Sky, hosted more than 350 media executives last week at the Tate Modern in London for its Sky Media Connects showcase.
Sky Media’s new brand positioning, Connections Mean Everything, was unveiled alongside a suite of products and partnership announcements. Sky Media Managing Director, Brett Aumuller, hosted the event.
Major announcements included details of Sky Media IQ and Project Norman, new insight tools that utilise Sky’s data and campaign measurement capabilities. Advances in streaming and programmatic were also revealed, including the expansion of FAST channels to VIDAA, biddable inventory on The Trade Desk, and the roll-out of voice-activated ads.
Brett Aumuller, Managing Director of Sky Media, commented “Over the last 9 months we’ve been on a journey to build out the ‘Connections Mean Everything’ brand position which captures what we uniquely bring to market. Each word in our brand position is equally important, it’s about creating the right connections with audiences, in a meaningful way for clients and bringing together everything across our ecosystem to deliver scale, creativity and better outcomes for brands.”
Sky Media invited agencies and brands to access its expanded Premier League coverage, offering exclusive sponsorship opportunities to partner with the UK’s most-watched sports event across Sky Sports and TNT Sports. Sky Media’s Sports Marketplace offers a simplified way for advertisers to access Sky Media’s live sports inventory.
As the market leader in broadcasting women’s sports, Sky Media announced a new partnership with leading publisher, Hearst UK, to enhance the visibility and impact of women’s sport across the UK. Launching in 2025, this collaboration will offer advertisers the opportunity to tap into the rapidly growing women’s sports sector and connect with a new generation of fans. This partnership will tap into sporting moments throughout the year connecting them with audiences’ passions for fashion, beauty, and health, with athletes at the forefront.
Following a successful rollout across Samsung TV Plus and Sky’s platform, Sky’s suite of FAST channels will be available on VIDAA, expanding its reach across Hisense and Toshiba devices.
In addition, Sky unveiled interactive ads that enable viewers to use voice commands to explore branded content directly from their TV screens. Initial tests showed significant uplifts in ad recall and engagement metrics, reinforcing the potential of voice technology in advertising.
