Interviews, insight & analysis on digital media & marketing

Mass Media Outdoor appoints DoohClick as its ad management platform partner

Mass Media has appointed DoohClick as its ad network management partner as the company embarks on an ambitious investment plan to scale its digital out of home (DOOH) portfolio across the UK.

Since 2017, Mass Media has grown its network of static large format roadside billboards and retail screens to 72 high traffic locations across Kent, London and the South East, the Midlands and the North West.

A further 30 are planned for 2024 and the company is working to scale its presence to more than 200 screens nationally by 2026, covering the main arterial corridors which connect the UK’s towns and cities. 

Over the past six years, Mass Media has secured contracts with both independent and national landlords and several local authorities.

The company is working to meet a growing interest from smaller local businesses and organisations in affordable DOOH advertising by opening up the channel to SMEs alongside national media and planning agencies and outdoor specialists working with global advertisers.

The business has a core focus on responsible investment in sustainable DOOH technology and energy efficient LEDs with recyclable components.

Founder and CEO Mass Lambresa said: “In scaling our business, we require a reliable, fast ad network management partner which allows us to operate efficiently, providing a complete over view of the business. Developed by media owners, DoohClick underpins modern DOOH. Working together will allow us to deliver on our future development plans, grow market share and meet revenue targets.”

DoohClick co-founder and COO Mark Bracey said: “Like Mass Media, DoohClick is about powering next generation out of home transparently, efficiently and sustainably. We are delighted to have been selected as their ad network management partner and look forward to working with them on the next stage of their journey.”