Digital Out of Home articles
StoreBoost, sponsored by VIOOH and partnered with New Digital Age, interviewed industry leaders to ask if Programmatic Digital Out of Home keep our shops busy?
StoreBoost, sponsored by VIOOH and partnered with New Digital Age, interviewed industry leaders to ask if Programmatic Digital Out of Home keep our shops busy?
Dentsu, one of the largest global marketing and advertising agency networks in the world, and OOH Capital Ltd, the complete out of home advisory, have announced a new commercial partnership focused on delivering mutually beneficial solutions for brands, retailers and municipal authorities…
Adtech company Veridooh has partnered with digital out-of-home (DOOH) media owner iQOOH to give more advertisers the ability to independently track and measure their OOH campaigns…
European omnichannel advertising platform Hawk and Captify, the leading Search Intelligence platform for the open web, have unveiled an exclusive partnership that will enable online search data to be used for digital out-of-home (DOOH) and audio media trading.
Can programmatic Digital Out of Home (pDOOH) genuinely claim to be a ‘full-funnel’ advertising solution? NDA (in association with JCDecaux) recently invited industry experts from across the country to discuss this issue and more…
JCDecaux and NDA recently invited industry experts from across the country to take part in a roundtable debate on the current state of programmatic Digital Out of Home (pDOOH) advertising, with two simultaneous discussions happening in Manchester and London…
Richard Simkins is Global Head of Strategy & Operations, OOH at dentsu. With over twenty years’ industry experience, he has previously held positions at companies including Global, Talon and Posterscope. We asked who his digital hero is.
Research from JCDecaux UK has revealed that, on average, 58% of marketers that plan and/or buy prDOOH are part of hybrid teams that are also responsible for display (66%), connected TV (61%), in-app (60%), programmatic audio (53%), and video (50%)…
Broadsign, one of the largest global Out of Home technology platforms, has retained OOH Capital, the complete Out of Home advisory, to provide strategic advice as the company expands its international reach into new markets…
Header bidding, creative optimisation and the metaverse are among the big talking points for the digital out of home (DOOH) advertising industry in 2023, according to a new trends report from Hivestack…
Media and insights platform Hawk has announced a strategic international partnership with Hivestack, the world’s leading, independent programmatic digital out-of-home (pDOOH) ad tech company…
Following a difficult couple of years, the out-of-home (OOH) advertising industry once again thrived in 2022. But what trends will shape OOH in 2013?
Blis has announced a new partnership with VIOOH, a leading premium global digital out of home supply side platform, to bring JCDecaux’s premium digital out of home inventory to the Blis platform…
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