Adtech company Veridooh has partnered with digital out-of-home (DOOH) media owner Mass Media Outdoor to give advertisers the ability to independently track and measure their OOH campaigns.
Through the partnership, all Mass Media Outdoor clients will be able to verify their DOOH campaigns, giving them an added layer of trust and transparency in the sector.
Veridooh’s world-first proprietary and patented solution, SmartCreativeTM, independently collects all the data needed to track, measure, and verify the performance of DOOH campaigns. The technology provides more than 400 metrics on campaign delivery in one easy-to-use dashboard.
Mass Media Outdoor operate a growing network of premium roadside digital billboards and retail digital totems across the UK. These are primarily located in the South East, Midlands and North West, with a strategy to develop a nationwide footprint covering the main arterial routes connecting the towns and cities.
Mass Media Outdoor CEO Mass Lambresa said: “A core mission at Mass Media Outdoor has been to make DOOH more accessible to smaller businesses. Increasing transparency in the sector helps us achieve this. By allowing advertisers to see exactly how their campaigns are being delivered, we’re giving them the tools to better understand how OOH is helping their brands grow and delivering on key objectives. It’s great to work with the Veridooh team to roll out independent verification for our clients. Importantly, Veridooh’s dashboard is a simple tool for clients to use, keeping it easy and efficient for smaller businesses that want to tap into the full power of DOOH.”
Veridooh co-founder Mo Moubayed said: “We’re pleased to partner with Mass Media Outdoor to help increase transparency in UK OOH. We’re seeing strong interest from local advertisers in independent verification and our goal has been to work with local experts to make our product available to everyone. The more brands and agencies have access to independent campaign delivery data, the more they can understand the power OOH has on their brands’ growth. This means everyone wins.”
Founded in 2019 by Jeremy Yang and Mo Moubayed, Veridooh is the preferred verification partner for GroupM, Omnicom Media Group, and IPG Mediabrands in its native Australia. Its clients include some of the biggest global brands: Unilever, McDonald’s, Google, Amazon, Mercedes, Pepsi, and Sony.
