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Woosmap & what3words partner to enhance address validation precision

Woosmap, a platform offering privacy-first geolocation APIs and SDKs, and what3words, the global location technology, have announced a strategic partnership. This collaboration aims to combine their products to enhance customer experience when looking for a precise location or an address. The partnership means online retailers, or businesses who collect addresses from their customers, can offer  a user-friendly way to let them specify their exact location alongside a traditional postal address.

Traditional street addressing often fails to meet the demands of today’s services. Addresses aren’t always accurate, street names are often duplicated, postcodes cover broad areas, and specific building entrances can be hard to find. And for new builds, it can take up to 6 months for the address to be registered. In fact, a quarter of people in the UK find that their full postal address doesn’t direct people, deliveries or services exactly to their front door.* Poor addressing can add difficulties for couriers too, and this is something what3words is perfectly positioned to solve.

what3words is revolutionising the way the world communicates location.  It has divided the globe into a grid of 3m x 3m squares, and given each one a unique combination of three words: a what3words address. For example, the precise entrance to the what3words London HQ can be found at ///filled.count.soap. It’s an easy way to find, share and navigate to precise locations, anywhere in the world. The technology is available in 55 languages including French and German.

Woosmap users will now be able to use “Woosmap for what3words” powered by Localities API to enhance their address validation experience – providing customers the smoothest way to enter the most accurate address. It’ll be of great help particularly for retailers trying to collect the most accurate addresses at checkout or even car insurance and repair centres who need to be able to locate customers quickly and accurately. With thousands of breakdown and emergencies on the road in the UK each year, combining what3words to Woosmap means better geographical coverage and precise locations for faster interventions. You can discover this new product via the free Woosmap documentation – available here.

“We’re excited to implement what3words to the Woosmap platform. It’s a perfect combination with our Localities API, which is a powerful autocomplete and geocode service that allows our clients to autocomplete, geocode and get details on worldwide geographical places. This partnership brings together our complementary strengths. With what3words, our users will be able to find the 3 words associated with any location,” explained Jean Thomas Rouzin, Deputy CEO and co-founder of Woosmap. He continued by saying “Working in such a competitive market can be challenging but with the addition of what3words we’re even more confident about our product”.

Jean Thomas Rouzin, CEO and co-founder of Woosmap said: “Both of our organisations are committed to fostering innovation and by joining forces, our products have been upgraded to further meet the market’s challenges for faster user experience and services.”

Co-Founder and CEO of what3words, Chris Sheldrick, added: “Woosmap and what3words have brought two market-leading products together to offer a unique and cutting edge solution to customers when it comes to address validation. It’s really exciting to be working with Woosmap to innovate in this space.”

*what3words consumer research 2022