Foresight 2024 - New Digital Age

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For the second year running, New Digital Age will be taking a look to the future at its Foresight event!

In the week after the kids go back to school in England, we’ll be kicking off 2025 early with an event that aims to help senior decision makers from across media owners, media agencies, and brands to make the right strategic moves around digital advertising next year.

The full-day event on 12th September 2024 will explore four key topics: influencer marketing, programmatic, new media, and artificial intelligence (AI). Each of these topics will have a dedicated keynote followed by a panel, with the event top and tailed by insights from a pair of industry veterans.

_SPEAKERS

For full speaker details check out the speakers page.

_The Sessions

Session One – AI: Stop Getting It Wrong

AI has been the talk of the town for nearly two years, and this conversation is only going to continue into 2025. Businesses across sectors are trying to implement the technology to elevate them beyond their competitors, but so many continue to get it wrong.

This session will provide a deep dive into the best use cases for AI across digital advertising, and give decision makers the tools and knowledge they need to avoid any potential AI-related faux pas.

Session Two – Influencer Marketing: B2B, B2C, What Works For Me?

Influencer? Content creator? Whichever you prefer to call them; they will continue to have an “influential” role in any company’s strategy. But how can you ensure that you’re working with the right people who can authentically promote your brand?

Well, that’s just one of the questions this session will answer!

Session Three – Programmatic: The Next Level

With Google’s deprecation of third-party cookies postponed (again) until 2025, the future of programmatic advertising remains in a slight state of flux.

This session will explore how, even prior to the complete removal of third-party cookies, there is a huge opportunity for advertisers to take their programmatic strategies to “the next level” and be set for 2025 and beyond.

Session Four – New Media is Old Media: What’s Next?

So-called “new media” is far from being new anymore, so which channels should we be recognising as new media instead?

Experts will take a deep dive into the emerging channels that they expect to take the advertising world by storm in 2025, and explain why advertisers should be exploring these channels now.

_THE AGENDA

Beginning with a welcome speech from NDA editor Justin Pearse before an over-arching keynote address from an industry legend opens the content proper.

Each topic will then have a dedicated keynote followed by a panel and the day will close with a fireside chat and roundup conversation between Justin and another veteran of the industry.

The Welcome

9:50 – Welcome speech – Bluestripe Founders
10:00 – Intro Keynote

Session 1 – AI: Stop Getting It Wrong

10:25 – AI Keynote
10:40 – AI: Stop Getting It Wrong Panel
11:10 – Break

Session 2 – Influencer Marketing: B2B, B2C, What Works For Me?

11:25 – Influencer Marketing Keynote
11:40 – What Works For Me Panel
12:10 – Lunch & Networking

Session 3 – Programmatic: The Next level

13:25 – Programmatic Keynote
13:40 – Programmatic: The Next Level Panel
14:10 – Break

Session 4 – New Media is Old Media: What’s Next?

14:25 – New Media Keynote
14:40 – New Media is Old Media Panel

The Round Up

15:35 – Fireside Chat With Special Guest
15:45 – End

_THE VENUE

Foresight will take place in the heart of London at Charlotte Street Hotel, 15-17 Charlotte Street, London, W1T 1RJ

Located in Soho, the venue is accessible through various tube stations.

Tottenham Court Road on the Northern, Elizabeth, and Central line.

Oxford Circus on the Central, Bakerloo, and Victoria line.
Goodge Street on the Northern line.

_GET INVOLVED

There are many ways of getting involved with Foresight, so if the topics and the format speak to you, please register your interest, and a member of our partnerships and events team will be in touch with you shortly.

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