Interviews, insight & analysis on digital media & marketing

Facebook Twitter Linkedin Rss
Search
Close this search box.

Foresight Focus: Sustainability and Brand Safety

Apply for a place at Foresight Focus

Register Interest

Be a Foresight Focus sponsor

Click Here

_WHAT IS FORESIGHT_FOCUS

Following the September 2023 launch of the _FORESIGHT brand, _FORESIGHT_FOCUS is a new series of events from New Digital Age bringing clarity to the most important industry topics alongside our expert partners.

Each _FORESIGHT_FOCUS session is designed to give you insights from our keynote partner followed by a deeper dive panel session all wrapped up within 90 minutes.

_THE SESSIONS

_FORESIGHT_FOCUS delivers meaningful insights and opinions around key industry talking points and problems as well as how to apply those thoughts to ongoing strategies. The _FORESIGHT brand is all learning from leaders in their fields in a time efficient way.

Each panellist and speaker is there because as well as being passionate about helping the industry do better, they are the best and brightest on the topics of sustainability and brand safety.

What can you expect to be discussed in each session?

_SESSION ONE: _SUSTAINABILITY

How can agencies, advertisers and media owners work to reduce their impact on the world while still meeting their own goals, what does a truly sustainable and successful campaign look like?

We’ll hear from those actually taking action to reduce their carbon footprint and how they’re doing it, plus what their advice is for those looking to do the same.

_SESSION TWO: _BRAND SAFETY

As omnichannel campaigns grow in scale and scope, the digital industry needs to re-address and re-discover brand safety. In this session, our keynote speaker and industry panellists will help delegates understand why brand safety matters, where their current blindspots are, and how to develop a proposition that can be seen as Brand Safety 2.0.

This session will help delegates understand how brand safety matters more than ever when considered in the context of omnichannel campaigns and their ever-changing platform features.

_THE AGENDA

  • 09:00
    Registration & Networking
    (Light Breakfast)
  • 09:40
    Welcome
    Justin Pearse – Editor, New Digital Age
  • 09:45
    The industry’s path to net zero
    Elle Chartres, UK Director, Ad Net Zero
  • 10:00
    Green is the new gold: rethinking adtech for a sustainable future
    Jean-Baptiste Pettit, CTO & Co-founder, Greenbids
  • 10:15
    Panel Discussion: Building a sustainable advertising ecosystem
    hosted by Justin Pearse, Editor, New Digital Age
    Jean-Baptiste Pettit, CTO and Co-founder, Greenbids
    Sara Patel, Director, Partnerships & Digital Standards, Publicis Media Exchange (PMX), EMEA
    Fiona Salmon, Global VP of Partnerships & Sustainability Lead, Captify
    Julie Selman, SVP Head of EMEA, Magnite
    Kerry Thorpe, Communications Director, Ben & Jerry’s
  • 11:00
    Networking Break & Brand Safety Registration
  • 11:30
    Welcome Back
    Justin Pearse – Editor, New Digital Age
  • 11:35
    Brand Safety: State of the Natio
    Dan Larden, Head of Media, ISBA
  • 11:50
    Building for Responsibility – Google & YouTube’s vision for brand-safe advertising
    Dyana Najdi, Managing Director Partners & Specialists, UKI, Google
  • 12:05
    Panel Discussion:The future of brand safety
    Vittorio Boccanera, Senior Growth Manager, Monzo Bank
    Adam Foley, CEO, Bountiful Cow
    Emma Lacey, SVP EMEA, Zefr
    Rebecca MacDonald, Brand Safety & Responsibility Lead, YouTube
  • 12:50
    The Round Up
    Justin Pearse – Editor, New Digital Age
  • 13:00
    Networking Lunch
  • 14:00
    Event End

_THE SPEAKERS

Dyana Najdi

Managing Director Partners & Specialists, UKI,
Google

As Managing Director of UKI Partners & Specialists, Dyana is responsible for leading specialist teams across product, measurement and agency partners, defining product priorities and sales strategy to drive growth across our customers in the UK and Ireland.

Jean-Baptiste Pettit

CTO
Greenbids

As Greenbids' CTO and cofounder, Jean-Baptiste develops machine learning solutions enhancing carbon efficiency in adtech. With a tech track record at Teads and Open Web, applying advanced data science, he builds cost-efficient, sustainable adtech platforms.

Vittorio Boccanera

Senior Growth Manager
Monzo Bank

Vitto is currently a Senior Growth Manager at Monzo Bank, responsible for the Digital Marketing Personal Banking Strategy and leading the Paid Social team. He has 8 years experience in fintech previously working as both a Paid Social Manager for the US market, and Data Analyst at Wise.

DAN LARDEN

Head of Media
ISBA

Dan, with over 14 years in advertising, served as Chief Strategy Officer at TPA Digital, specialising in data-driven digital advertising. Leveraging his expertise, he advocates for a responsible and transparent media environment at ISBA for advertisers to excel.

KERRY THORPE

Communications Director
Ben & Jerry's

Kerry began at MTV and entered Ben & Jerry's world eight years ago. Her role involves collaborating with Social Mission Managers and NGO partners to leverage the ice cream business as a force for good.

Rebecca MacDonald

Brand Safety & Responsibility Lead,
YouTube Sales UKI

Rebecca oversees YouTube's safety in the UK, fostering advertising partnerships and promoting technological advancements. She also heads Google's Conscious Advertising workstream, facilitating representative reach through inclusive media buying practices.

EMMA LACEY

SVP EMEA
Zefr

In her two years as Senior VP EMEA at Zefr, Emma Lacey positioned the company as a leading tech provider for brand safety across Meta, TikTok, and YouTube. With 15 years of experience, she built successful commercial teams and secured strategic partnerships at OpenX, AOL, Sky, and Blis.

Adam Foley

CEO,
Bountiful Cow

Adam Foley became CEO at Bountiful Cow in January 2022 after six years as the Director of Advertising at The Guardian. With over two decades in the industry - and making Managing Partner for Strategy at Zenith - he has worked with brands like BT, British Gas, and Heineken.

Elle Chartres

UK Director
Ad Net Zero

Elle Chartres is the UK Director of Ad Net Zero, where she leads the UK chapter of the advertising industry’s climate action programme. Prior to this role, Elle spent thirteen years in the advertising and media industry, having worked in marketing and communications roles across tech, digital media, out-of-home, and publishing, for the likes of Meta and the Evening Standard.

Sara Patel

Director,
Partnerships & Digital Standards, Publicis Media Exchange (PMX), EMEA

By focusing on media quality, safety and suitability, brand integrity, sustainability, and attention, Sara Patel drives client growth and transformation spanning high quality and responsible media. As Director of Partnerships and Digital Standards at Publicis Media Exchange (PMX), Patel works with top Publicis Groupe clients across the EMEA region including Disney, Aldi, Samsung, Meta, TikTok, GSK Pharma, Haleon Consumer, LVMH, and Reckitt Benckiser.

Fiona Salmon

Global VP of Partnerships & Sustainability Lead
Captify

Fiona Salmon is the Vice President of Global Partnerships for Captify. Working closely with premium publishers, classified and eCommerce sites, she is responsible for the recruitment and retention of their search data asset. She is also their Sustainability Lead responsible for their journey to becoming a net zero company.

Julie Selman

SVP Head of EMEA
Magnite

As SVP, Head of EMEA at Magnite, Julie oversees the commercial strategy, planning, product requirements and business development for the entire region. She works closely with the regional leaders, teams and partners based in Hamburg, London, Milan and Paris to deliver the best independent technology solutions, service, expertise, and outcomes for Magnite’s publishers and buyers. Julie also sits on Magnite’s ESG Steering Committee and is passionate about pushing for sustainability both internally and externally.

Register your Interest

Applying for a FREE spot is easy; click on the button below to be taken to the ‘Register Your Interest’ form and fill it in. That’s it. We’ll be in touch if you make the guestlist.

Register Your Interest

Sponsor the Event

If you want to associate your brand with the leading insights, opinions, and conversation surrounding Sustainability or Brand Safety, then this is the perfect opportunity.

Sponsorship Details

Speak at the Event

We’re always on the lookout for bright, captivating, trend-setting new speakers. If that’s you, then submit yourself as a speaker for either Foresight Focus session.

Submit Speaker Profile

_THE VENUE

_FORESIGHT_FOCUS will take place in the heart of London at Carousel, 19-23 Charlotte St., London W1T 1RW.

Located in Fitzrovia, the venue is accessible through a variety of tube stations. Goodge Street on the Northern Line, Tottenham Court Road on the Northern, Elizabeth, and Central line.

HEADLINE PARTNERS

SUPPORTING PARTNER

Latest on Sustainability and Brand Safety from New Digital Age

At New Digital Age, our editorial team exists on the leading edge of trends, insights, and industry-opinion. Here’s what we’ve recently covered on Sustainability and Brand Safety.

THE DAY

A breakfast event would only be complete with crossiants, coffee, and panels. Here’s what will be up for discussion on September 13th.

THE PANELS

How to achieve retail media success (in a privacy-first world)

Retail media has been widely recognised as one of the solutions to targeting and measurement in a world without third-party cookies.

So, in this environment powered by first-party data, how can retailers and brands ensure they achieve the outcomes they are looking for, while protecting the privacy of their customers? Our panel will outline why retail media will be essential in the post-cookie world and share some of the best practices to adopt around the channel.

What new data opportunities are unlocked by retail media?

A plethora of news data opportunities are delivered by retail media, around intent and customer purchase behaviour. We discuss the impact for advertisers and retailers.

SPEAKERS

Jemma has over 15 years experience in Retail and Media and has held Commercial, Product, Proposition and Consulting roles at dunnhumby (working for Tesco and other retailers globally), Redwood (Boots Media) and Mumsnet.

She is currently at the John Lewis Partnership, helping to lead Retail Media transformation initiatives across their John Lewis and Waitrose retail brands.
Jemma HaleyBusiness Lead
Retail Media and Supplier Insights

John Lewis Partnership
Jemma Haley
Georgia has worked for SMG in retail media for the last 9 years. Working to build retail media networks for UK retailers including The Very Group, Co-op and more recently taking on the role of Partnership Director for Boots Media Group.

SMG use creative thinking and precision planning to manage every part of a retailer’s media estate, creating happier shoppers, better brand awareness and brilliant business results. SMG collaborate with retailers such as Boots and their supplier brands, building long-term partnerships that add incremental value.
Georgia MartinPartnerships Director


Boots Media Group
Georgia Martin
Andy Stephen is Director of Monetisation for Criteo’s Enterprise clients within Northern Europe, leading a team of ecommerce & advertising experts who work with leading UK retailers including Asda, ASOS & Boots.

With over 10 years industry experience including at marketplace SaaS unicorn Mirakl, Andy is passionate about helping retailers launch & scale new business models that capitalise on opportunities like retail media.
Andy StephenDirector Monetisation, Enterprise Northern Europe

Criteo
Andy Stephen
After years leading EMEA expansion efforts for established as well as up-and-coming American digital companies including Microsoft, Tapjoy or TUNE / Branch, Jean-Vincent joined mediarithmics in London in 2022 to lead international sales

His focus is on helping media and retail organisations like Channel 4, Orange, Auchan or Decathlon adapt to the ever changing privacy & tech landscape, whilst future-proofing their business with data.
Jean-Vincent ChardonInternational Sales

mediarithmics
Jean-Vincent Chardon
Tayab Hasan is leading retail media and monetisation at Ocado Solutions. He previously developed the retail media business at Carrefour (Majid Al Futtaim).

Tayab began his career training as a chartered accountant, he went on to lead international expansion at Rocket Internet before leading the investment arm of one of Europe's largest media groups. Tayab is a firm believer of retail media's role in transforming the ecommerce landscape.
Tayab HasanHead of Retail Media & Monetisation

Ocado Group
Tayab Hasan
Seth is responsible for working with all leading UK retailers on how they can utilise their highly valuable data asset across retail media and first-party marketing. Within retail media, his focus is on enabling LiveRamp’s retailer partners to commercialise their data with suppliers and partners, whilst maintaining the highest standards of data privacy and security.
Seth TapsfieldSales Director

LiveRamp
Seth Tapsfield
Prateek is the MD of Transact at Omnicom Media Group, UK; leading the OMG agency that specialises in end-to-end eCommerce Retail & Media strategy and implementation across E-Grocery/E-Retail, Pure-players & Direct-To-Consumer propositions.
Prateek GuptaManaging Director, E-Commerce & Retail Media

Omnicom Media Group, UK
Prateek Gupta
Steve has over 20 years of experience in commerce and over 6 years in retail media. He has worked for retailers, CPG brands, technology companies and agencies in both UK and global roles. Steve is also a Board Advisor for Huggg, a gifting and payment platform start-up, and was previously a Non-Executive Director on the board of a payment regulator.

Steve has a passion for how technology works for people, including understanding shopper behaviour.
Steve RickettsChief Commerce Officer

Publicis Media
Steve Ricketts
Previous
Next
Copyright © 2023 . All rights reserved.

New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.

Please send all editorial enquiries to: editorial@newdigitalage.co.uk

For partnership enquiries please email us at: partnerships@bluestripegroup.co.uk

Built by Jigowatt – Web Design Peterborough

Follow us

Facebook Twitter Linkedin Rss