Interviews, insight & analysis on digital media & marketing

Foresight Focus: Sustainability and Brand Safety

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Following the September 2023 launch of the _FORESIGHT brand, _FORESIGHT_FOCUS is a new series of events from New Digital Age bringing clarity to the most important industry topics alongside our expert partners.

Each _FORESIGHT_FOCUS session is designed to give you insights from our keynote partner followed by a deeper dive panel session all wrapped up within 90 minutes.


_FORESIGHT_FOCUS delivers meaningful insights and opinions around key industry talking points and problems as well as how to apply those thoughts to ongoing strategies. The _FORESIGHT brand is all learning from leaders in their fields in a time efficient way.

Each panellist and speaker is there because as well as being passionate about helping the industry do better, they are the best and brightest on the topics of sustainability and brand safety.

What can you expect to be discussed in each session?


How can agencies, advertisers and media owners work to reduce their impact on the world while still meeting their own goals, what does a truly sustainable and successful campaign look like?

We’ll hear from those actually taking action to reduce their carbon footprint and how they’re doing it, plus what their advice is for those looking to do the same.


As omnichannel campaigns grow in scale and scope, the digital industry needs to re-address and re-discover brand safety. In this session, our keynote speaker and industry panellists will help delegates understand why brand safety matters, where their current blindspots are, and how to develop a proposition that can be seen as Brand Safety 2.0.

This session will help delegates understand how brand safety matters more than ever when considered in the context of omnichannel campaigns and their ever-changing platform features.


  • 09:00
    Registration & Networking
    (Light Breakfast)
  • 09:40
    Justin Pearse – Editor, New Digital Age
  • 09:45
    The industry’s path to net zero
    Elle Chartres, UK Director, Ad Net Zero
  • 10:00
    Green is the new gold: rethinking adtech for a sustainable future
    Jean-Baptiste Pettit, CTO & Co-founder, Greenbids
  • 10:15
    Panel Discussion: Building a sustainable advertising ecosystem
    hosted by Justin Pearse, Editor, New Digital Age
    Jean-Baptiste Pettit, CTO and Co-founder, Greenbids
    Sara Patel, Director, Partnerships & Digital Standards, Publicis Media Exchange (PMX), EMEA
    Fiona Salmon, Global VP of Partnerships & Sustainability Lead, Captify
    Julie Selman, SVP Head of EMEA, Magnite
    Kerry Thorpe, Communications Director, Ben & Jerry’s
  • 11:00
    Networking Break & Brand Safety Registration
  • 11:30
    Welcome Back
    Justin Pearse – Editor, New Digital Age
  • 11:35
    Brand Safety: State of the Natio
    Dan Larden, Head of Media, ISBA
  • 11:50
    Building for Responsibility – Google & YouTube’s vision for brand-safe advertising
    Dyana Najdi, Managing Director Partners & Specialists, UKI, Google
  • 12:05
    Panel Discussion:The future of brand safety
    Vittorio Boccanera, Senior Growth Manager, Monzo Bank
    Adam Foley, CEO, Bountiful Cow
    Emma Lacey, SVP EMEA, Zefr
    Rebecca MacDonald, Brand Safety & Responsibility Lead, YouTube
  • 12:50
    The Round Up
    Justin Pearse – Editor, New Digital Age
  • 13:00
    Networking Lunch
  • 14:00
    Event End


Dyana Najdi

Managing Director Partners & Specialists, UKI,

As Managing Director of UKI Partners & Specialists, Dyana is responsible for leading specialist teams across product, measurement and agency partners, defining product priorities and sales strategy to drive growth across our customers in the UK and Ireland.

Jean-Baptiste Pettit


As Greenbids' CTO and cofounder, Jean-Baptiste develops machine learning solutions enhancing carbon efficiency in adtech. With a tech track record at Teads and Open Web, applying advanced data science, he builds cost-efficient, sustainable adtech platforms.

Vittorio Boccanera

Senior Growth Manager
Monzo Bank

Vitto is currently a Senior Growth Manager at Monzo Bank, responsible for the Digital Marketing Personal Banking Strategy and leading the Paid Social team. He has 8 years experience in fintech previously working as both a Paid Social Manager for the US market, and Data Analyst at Wise.


Head of Media

Dan, with over 14 years in advertising, served as Chief Strategy Officer at TPA Digital, specialising in data-driven digital advertising. Leveraging his expertise, he advocates for a responsible and transparent media environment at ISBA for advertisers to excel.


Communications Director
Ben & Jerry's

Kerry began at MTV and entered Ben & Jerry's world eight years ago. Her role involves collaborating with Social Mission Managers and NGO partners to leverage the ice cream business as a force for good.

Rebecca MacDonald

Brand Safety & Responsibility Lead,
YouTube Sales UKI

Rebecca oversees YouTube's safety in the UK, fostering advertising partnerships and promoting technological advancements. She also heads Google's Conscious Advertising workstream, facilitating representative reach through inclusive media buying practices.



In her two years as Senior VP EMEA at Zefr, Emma Lacey positioned the company as a leading tech provider for brand safety across Meta, TikTok, and YouTube. With 15 years of experience, she built successful commercial teams and secured strategic partnerships at OpenX, AOL, Sky, and Blis.

Adam Foley

Bountiful Cow

Adam Foley became CEO at Bountiful Cow in January 2022 after six years as the Director of Advertising at The Guardian. With over two decades in the industry - and making Managing Partner for Strategy at Zenith - he has worked with brands like BT, British Gas, and Heineken.

Elle Chartres

UK Director
Ad Net Zero

Elle Chartres is the UK Director of Ad Net Zero, where she leads the UK chapter of the advertising industry’s climate action programme. Prior to this role, Elle spent thirteen years in the advertising and media industry, having worked in marketing and communications roles across tech, digital media, out-of-home, and publishing, for the likes of Meta and the Evening Standard.

Sara Patel

Partnerships & Digital Standards, Publicis Media Exchange (PMX), EMEA

By focusing on media quality, safety and suitability, brand integrity, sustainability, and attention, Sara Patel drives client growth and transformation spanning high quality and responsible media. As Director of Partnerships and Digital Standards at Publicis Media Exchange (PMX), Patel works with top Publicis Groupe clients across the EMEA region including Disney, Aldi, Samsung, Meta, TikTok, GSK Pharma, Haleon Consumer, LVMH, and Reckitt Benckiser.

Fiona Salmon

Global VP of Partnerships & Sustainability Lead

Fiona Salmon is the Vice President of Global Partnerships for Captify. Working closely with premium publishers, classified and eCommerce sites, she is responsible for the recruitment and retention of their search data asset. She is also their Sustainability Lead responsible for their journey to becoming a net zero company.

Julie Selman

SVP Head of EMEA

As SVP, Head of EMEA at Magnite, Julie oversees the commercial strategy, planning, product requirements and business development for the entire region. She works closely with the regional leaders, teams and partners based in Hamburg, London, Milan and Paris to deliver the best independent technology solutions, service, expertise, and outcomes for Magnite’s publishers and buyers. Julie also sits on Magnite’s ESG Steering Committee and is passionate about pushing for sustainability both internally and externally.

Register your Interest

Applying for a FREE spot is easy; click on the button below to be taken to the ‘Register Your Interest’ form and fill it in. That’s it. We’ll be in touch if you make the guestlist.

Sponsor the Event

If you want to associate your brand with the leading insights, opinions, and conversation surrounding Sustainability or Brand Safety, then this is the perfect opportunity.

Speak at the Event

We’re always on the lookout for bright, captivating, trend-setting new speakers. If that’s you, then submit yourself as a speaker for either Foresight Focus session.


_FORESIGHT_FOCUS will take place in the heart of London at Carousel, 19-23 Charlotte St., London W1T 1RW.

Located in Fitzrovia, the venue is accessible through a variety of tube stations. Goodge Street on the Northern Line, Tottenham Court Road on the Northern, Elizabeth, and Central line.



Latest on Sustainability and Brand Safety from New Digital Age

At New Digital Age, our editorial team exists on the leading edge of trends, insights, and industry-opinion. Here’s what we’ve recently covered on Sustainability and Brand Safety.


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