Each day, New Digital Age gathers the most interesting marketing and ad tech news from around the world…
DIGEST
ExchangeWire – Sheila Obeng-King, 28th May 2026
Digest: Supreme Court Rejects Meta Appeal; ASA Bans Betting Ads Starring Kane and Haaland
In today’s Digest, we cover the Supreme Court rejecting Meta’s appeal in an addiction case, the Advertising Standards Authority banning betting ads featuring Kane and Haaland, and an IPA report warning that ‘small thinking’ is hurting advertising.
CTV
Digiday – Sam Bradley, 28th May 2026
Universal Ads must pass the pizza test if it’s to steal ad dollars from social
A more diverse customer set could give big media companies like Comcast the same resilience to market shocks as Meta and Google enjoy, but persuading enough performance-minded brands to try CTV — and they’ll need a lot of them — takes constant effort.
B&T – 28th May 2026
Nexxen Launches Smart TV Home Screen Ad Capability
Advertising technology platform Nexxen has launched a first-to-market Smart TV home screen ad capability across Australia and the wider APAC region, as media, marketing and advertising experts increasingly agree that the “home screen reigns supreme”.
EMARKETER – Marisa Jones, 27th May 2026
Roku’s major home screen redesign helps advertisers own the CTV discovery moment
Roku introduced its first major home screen redesign in a decade on Wednesday. The revamped experience uses AI to both tailor the main screen around individual viewing patterns and preferences, and to recommend new content.
SOCIAL MEDIA
BBC – Imran Rahman-Jones, 28th May 2026
Meta repeatedly snubs EU body over Facebook and Instagram user bans
An independent body which hears disputes from social media users in the EU says Meta virtually never replies when it raises cases of people who say they have been wrongly banned from their accounts.
CREATOR ECONOMY
Digiday – Alyssa Marcante, 28th May 2026
The healthcare creator is finally diagnosing how they best fit into the creator economy
As more people look for ways to be healthier or seek knowledge about medical ailments (especially in countries lacking universal health care) medical creators have stepped up, providing their knowledge to viewers and a new conduit through which brands can connect with potential customers.
AI
TVTech – George Winslow, 27th May 2026
Brightcove Adds New Features to Its AI Suite for Video Advertising
AI Contextual Ads and Smart Ad Breaks features offer scene-level contextual signals and AI-driven cue point recommendations
PUBLICIS
Adage – Garett Sloane, 28th May 2026
How to lock in your ad tech stack before the Publicis-LiveRamp deal closes
The smartest marketers aren’t waiting for Publicis Groupe’s $2.2 billion acquisition of LiveRamp to close before preparing for what comes next. Instead, forward-thinking agencies, brands and ad tech firms are already auditing identity dependencies, testing alternative ID systems and building more flexible ad tech stacks.
PUBLISHERS
Digiday – Sara Guaglione, 28th May 2026
Media Briefing: As Google traffic ebbs, some publishers see social platforms as real revenue lines
This week’s Media Briefing looks at why publishers are once again turning to social platforms for audience growth and revenue as AI-driven search changes and declining Google traffic put pressure on their owned-and-operated businesses. But publishers have learned from the past, and the playbook is different.
InPublishing – 28th May 2026
Public Notice Portal launches new consultation and archive services
New consultation and archive services for the local news media sector’s Public Notice Portal have been launched following a major phase of development with funding from the Google News Initiative.
RETAIL
Marketing-Interactive – Matthew Eaton, 28th May 2026
Reddit brings Shopify integration to Australian advertisers
The global rollout lets Shopify merchants sync product catalogues into Reddit Dynamic Product Ads as the platform pushes deeper into retail performance marketing.
