Each day, New Digital Age gathers the most interesting marketing and ad tech news from around the world…
AI
Digiday – Sam Bradley, 6th July 2026
Marketers have been trying to game LLM responses to suit their brands since users began turning to AI for search.
WSJ – Katherine Bindley, 6th July 2026
Big Tech Has Suddenly Flipped on the AI Jobs Wipeout Scenario
As public opinion of AI has shifted into the negative, warnings of mass employment reductions have also diminished
STREAMING
Performance Marketing World – Bethany Lee, 6th July 2026
Sky to take over ITV media and entertainment arm in £1.6bn deal
The TV giants will join forces to strengthen offerings and compete with global streaming giants in “a defining moment for British media”.
NEW HIRES
Performance Marketing World – Bethany Lee, 6th July 2026
Performance marketing people: Meta gets a new CMO and OpenX looks for CEO
Also in this week’s people moves, Pinterest hires ex-Snap and 21st Century Fox CCO and Omnicom appoints newly-created lead for integrated NetWest Account.
HOLDCOS
Creative Salon – Stephen Lepitak, 6th July 2026
Peter Reid On Why MSQ Is Betting On AI, Agility, And The Challenger Opportunity
MSQ’s global chief executive argues that mid-sized groups have a chance to build something more agile, more integrated and more commercially sustainable than the old holding company model.
RETAIL MEDIA
The Grocer, 6th July 2026
Leaning into loyalty: how fmcg brands can drive growth through supermarket programmes
Smart tech has turned simple loyalty programmes into sophisticated data-driven growth platforms. So how can brands successfully leverage them to get closer to customers?
DOOH
Marketing Report, Bob Koigi, 6th July 2026
Global OOH ad spend rises to $54.2 billion
Global spending on out-of-home (OOH) advertising reached USD 54.2 billion in 2025, an increase of 15 percent compared with 2024, according to the Global Out of Home Expenditure Report 2026 published by the World Out of Home Organization (WOO).
