Each day, New Digital Age gathers the most interesting digital marketing industry news from around the web…
BIG TECH
AdExchanger – Allison Schiff, 17th September 2026
In short, Google has to build API integrations connecting AdX and DFP to Prebid. It must submit AdX bids to rival publisher ad servers on the same terms as DFP gets them. It’s gotta share bid data – wins and losses – with publishers. And AdWords can no longer bid directly into DFP or favor Google’s own ad tech tools.
RELEVANCE
The Media Leader – Jack Benjamin, 17th September 2026
Cultural relevance drives 15% of UK sales, Newsworks research finds
“Cultural relevance” accounts for 15% of UK sales, worth an estimated £147bn in UK consumer spending, research from Newsworks has concluded.
AI
Performance Marketing World – Joseph Arthur, 16th September 2026
‘AI slop’ hits half a billion global impressions in six months
Advertising has emerged as a catalyst for AI slop’s increasing prevalence across the web, but appearing alongside the content risks hurting brands’ reputations.
ADVERTISING
The Telegraph – Tom Haynes, 17th September 2026
Lords demand ban on gambling adverts
Peers have demanded a ban on gambling advertising, marketing and sponsorship, claiming that Britain should shrink the betting industry to tackle harm.
DOOH
Inavate – 16th September 2026
Global programmatic DOOH spend hits $1.34bn as WOO study reveals regional divide
Global programmatic digital out-of-home advertising spend reached $1.339 billion in 2025, accounting for 7% of total global DOOH expenditure, according to a new study from the World Out of Home Organization.
