Each day, New Digital Age gathers the most interesting digital marketing industry news from around the web…
PROGRAMMATIC
Performance Marketing World – Bethany Lee, 6th October 2026
Sky Media expands programmatic reach through Amazon Ads integration
Advertisers will now have direct access to Sky, NOW, HBO Max, and TNT Sports inventory via Amazon Ad Agent.
CREATORS
Digiday – Alyssa Mercante & Seb Joseph, 6th October 2026
Dhar Mann’s $100M AWNY deal target for creators is already pledged (so he says)
Last year, Dhar Mann was just another speaker at AWNY; this year, he’s the main event.
M&A
Advanced Television – 6th October 2026
Merged Paramount/WBD named Skydance
David Ellison, Paramount CEO, has confirmed that the combined Paramount / Warner Bros Discovery (WBD) company will be named Skydance. Ellison will also serve as CEO of Skydance, with the merger set to be complete within the next few days..
AI
Digiday – Seb Joseph, 6th October 2026
At S4 Capital’s Monks, agents can run autonomously, unsupervised for days
S4 Capital has started letting AI agents work for days at a stretch with no one watching them. Some runs go on for 36 to 48 hours and sizable projects can take several days, said Wesley ter Haar, chief AI and revenue officer at S4 Capital’s Monks.
Performance Marketing World – Bethany Lee, 5th October 2026 (also The Media Leader)
TikTok expands AI push with shopping, search and ad automation
Social platform expands its ad ecosystem with Shopping Assistant, direct checkout features, a major GMV Max update and integration into AI workflows.
Performance Marketing World – Robin Langford, 5th October 2026
ChatGPT Ads gains independent measurement as IAS and DV step in
Integral Ad Science and DoubleVerify have both announced partnerships with OpenAI, covering different aspects of media quality and measurement.
MARKETERS
The Media Leader – Charli West, 6th October 2026
Marketers should be tracking ad awareness, says Thinkbox study
More marketers should be tracking ad awareness as an early indicator of advertising effectiveness, according to a study commissioned by TV trade body Thinkbox.
DOOH
PPC Land – Luis Rijo, 6th October 2026
T-Mobile audience segments for DOOH available only through Vistar’s DSP
Vistar Media, the out-of-home technology business inside T-Mobile Advertising Solutions, announced that thousands of audience segments built on T-Mobile carrier data are now open to advertisers planning campaigns on digital screens.
LLB – Alex Reeves, 5th October 2026
How the DPAA EMEA town hall mapped the future of DOOH
The digital out-of-home (DOOH) sector is riding a wave of momentum as it looks toward 2030. At the recent DPAA UK/EMEA Town Hall hosted at Assembly’s London headquarters, the mood was definitively upbeat, reflecting the channel’s repositioning as a core, evidence-led media option rather than a simple brand-awareness broadcast tool.
CTV
Advanced Television – 5th October 2026
TiVo Ads has reported significant growth and momentum, with the TiVo One advertising platform surpassing 6.3 million monthly active users (MAUs) globally as of June 2026, a 70 per cent year-over-year increase, while delivering record advertising and related revenue growth of 54 per cent year-over-year in Q2 2026.
REGULATIONS
Skadden – Stuart D. Levi, Mana Ghaemmaghami and Nicole M. Kastelic, 5th October 2026
California Joins New York in Regulating AI ‘Synthetic Performers’ in Advertising
California has enacted a new law making it unlawful to create and publish an advertisement that prominently includes an AI-generated “synthetic performer” without a clear and conspicuous disclosure.
RESEARCH
PPC Land – Luis Rijo, 5th October 2026
Taboola survey: 81% of advertisers keep recycling audiences as budgets rise
Taboola published The Data Advantage Report, a survey of 326 senior marketing and advertising leaders in the United States and United Kingdom. According to Taboola, 81% agreed that their organisation tends to keep targeting the same audience segments as budgets grow.
