Nectar360, which owns and operates Nectar, the UK’s largest loyalty coalition programme, has launched a new platform to support their Nectar eShops proposition, powered by leading provider of global loyalty commerce and personalised offer networks, Valuedynamx, in a move that dramatically scales up its network of affiliate partnerships and enhances value to both Nectar customers and brands.
Nectar’s existing eShops proposition, launched over a decade ago as ‘Nectar eShops’, enables Nectar customers to collect points online by shopping with a pool of more than 300 participating advertisers, from B&Q to Just Eat.
Nectar360’s partnership with Valuedynamx makes Nectar eShops more accessible to brands by simplifying onboarding and previously complex operational processes, and provides a scalable and flexible foundation to build even more value for Nectar customers in future.
It immediately increases the number of participating retailers to more than 600, including new additions such as Apple, TUI, Disney+ and Screwfix, and offers hugely enhanced opportunities for brands seeking to engage Nectar’s 19.6 million customer base.
The collaboration also signals Nectar’s renewed commitment to the eShops customer experience, providing not only a far broader choice of brands and a streamlined experience, but also a more generous range of offers and rewards, helping collectors to boost their points balance simply by shopping with their favourite brands.
Upgrades include fresh investment in CRM and post-transaction communication capability, introducing confirmation emails and pending status updates, as well as other UX improvements to enhance the customer experience.
Amir Rasekh, Managing Director of Nectar360, says: “We are committed to driving value in partnership with the UK’s most-loved brands and customers, and excited to be working with Valuedynamx on this significantly enhanced reboot of Nectar eShops. The valuable operational work we have done together paves the way for brands seeking to deliver targeted promotions to Nectar customers, while greatly improving the experience for our customers”.
He adds: “Nectar eShops is a popular way for our collectors to boost their points balance by shopping with their favourite brands. However, our new partnership with Valuedynamx enables the Nectar currency to be used by even more brands to drive customer acquisition and retention, while rewarding our collectors on even more of their online spend. Together, we are creating a more consistent and rewarding customer experience, while improving our programme’s management of multiple affiliate networks and partnerships – making eShops more visible, accessible and attractive to a wider audience of both customers and brands.”
James Berry, Managing Director at Valuedynamx, adds: “We’re delighted to be working alongside Nectar360 to drive value for all parties utilising our network of partners. We are completely aligned with Nectar360’s passion and expertise for delivering personalised rewards for the benefit of customers and brands. Through this partnership we will increase the reach and accessibility of Nectar’s eShops proposition for advertisers while improving the shopping experience for customers.”